Preventative skincare is becoming more widely available at home
Implications - Instead of trying to reverse signs of aging, dermatology and skincare treatments have begun actively trying to slow down the aging process itself. As a result, at-home lasers and energy-based treatments are becoming smaller and less expensive, indicating that preventative care is a top-of-mind concern that's being demanded by consumers in a way that's more accessible for all.
Workshop Question - What is one part of your product or offering that consumers could feasibly handle themselves, and how are you preparing for that possibility?
Trend Themes
1. At-home Skin Lasers - In an effort to slow down the aging process, at-home lasers and energy-based treatments are becoming smaller, more accessible, and in demand for affordable preventative skin care.
2. Targeted Anti-aging Lasers - There is a growing demand for affordable high-tech beauty devices that effectively address targeted problem areas of the skin, such as wrinkles around the eyes.
3. Non-invasive Anti-aging Technology - Non-ablative laser technology is gaining popularity as a non-invasive anti-aging solution, providing fast and visible results with minimal effort.
Industry Implications
1. Beauty and Personal Care - Innovative high-tech beauty devices are advancing at an accelerated pace, making luxury beauty treatments accessible to a wider audience.
2. Healthcare and Dermatology - At-home laser treatments are a disruptive innovation in the healthcare industry, empowering consumers to improve their skin's health and appearance from the comfort of their own homes.
3. E-commerce - The trend towards affordable at-home skin care devices is driving growth in the e-commerce industry, providing consumers with the convenience of online shopping for these products.
