L. is Donating 60 Million Organic Period Products
Ellen Smith — March 14, 2018 — Social Good
In light of Women's History month, L., an organic period product company is donating 60 million menstruation products to people who need them.
Period products are a costly necessity that many can't afford. Often, young people have to stay home from work or school while they're menstruating, due to their lack of access to these products. To combat this problem, L. is donating over 60 million organic cotton tampons and pads to those who need them most.
The move aims to provide safe access to these necessary hygiene products, while eliminating the stigma surrounding menstruation. According to the brand, "Menstrual equity is about access. Access to a safe, affordable necessity that the average woman will use more than 10,000 times in her life. It’s really that simple."
Period products are a costly necessity that many can't afford. Often, young people have to stay home from work or school while they're menstruating, due to their lack of access to these products. To combat this problem, L. is donating over 60 million organic cotton tampons and pads to those who need them most.
The move aims to provide safe access to these necessary hygiene products, while eliminating the stigma surrounding menstruation. According to the brand, "Menstrual equity is about access. Access to a safe, affordable necessity that the average woman will use more than 10,000 times in her life. It’s really that simple."
Trend Themes
1. Organic Menstruation Products - There is an opportunity for companies to innovate organic, eco-friendly period products that cater to those who can't afford conventional options.
2. Menstrual Equity Advocacy - Organizations and businesses can advocate for menstrual equity by donating products and/or partnering with nonprofits that work to provide access to menstrual products.
3. Period Stigma Reduction - Businesses can innovate products and campaigns that de-stigmatize menstruation and educate the public on its importance.
Industry Implications
1. Feminine Care Industry - The feminine care industry can innovate organic, low-cost period products and work towards creating more affordable options for menstruation products.
2. Nonprofit Industry - Nonprofits can harness corporate partnerships and donations to provide menstrual products to low income individuals and advocate for menstrual equity.
3. Marketing Industry - The marketing industry can challenge the stigmatization of menstruation by creating campaigns that are inclusive, positive, and empowering to those who menstruate.
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