Rael's Himalayan Pink Salt Toothpaste is Packaged in a Large Pump Bottle
Laura McQuarrie — March 23, 2020 — Lifestyle
The most common toothpaste package is a tube and Rael is offering an alternative to that with its Himalayan Pink Salt Toothpaste, which is packaged in a large pump bottle that resembles hand soap. The Himalayan Pink Salt Toothpaste in a Sweet Herbal Mint flavor is designed to make it easy for the right amount of product to be dispensed. The product is touted as naturally detoxifying and protective of enamel, as its formula is free from harsh chemicals and contains all-natural Himalayan pink salt, which is naturally anti-inflammatory and antibacterial, as well as packed with minerals.
As a brand that makes a variety of period products, Rael acknowledges that hormonal fluctuations can play a part in inflammation, especially with swelling or bleeding gums.
Image Credit: Rael
As a brand that makes a variety of period products, Rael acknowledges that hormonal fluctuations can play a part in inflammation, especially with swelling or bleeding gums.
Image Credit: Rael
Trend Themes
1. Alternative Toothpaste Packaging - Rael's Himalayan Pink Salt Toothpaste offers a disruptive innovation opportunity by packaging toothpaste in a large pump bottle instead of the traditional tube.
2. Natural and Organic Toothpaste Formulas - Rael's Himalayan Pink Salt Toothpaste presents a disruptive innovation opportunity by offering a toothpaste formula that is free from harsh chemicals and contains all-natural ingredients.
3. Period Health and Dental Care - Rael's Himalayan Pink Salt Toothpaste introduces a disruptive innovation opportunity by addressing the potential hormonal fluctuations and inflammation that can affect dental health during menstruation.
Industry Implications
1. Personal Care Products - The personal care products industry can explore disruptive innovation opportunities by developing alternative packaging solutions and natural toothpaste formulas like Rael's Himalayan Pink Salt Toothpaste.
2. Health and Wellness - The health and wellness industry can leverage disruptive innovation opportunities by creating products that cater to specific health needs, such as addressing inflammation and hormonal fluctuations in dental care, as seen in Rael's Himalayan Pink Salt Toothpaste.
3. Feminine Hygiene Products - The feminine hygiene products industry can consider disruptive innovation opportunities by expanding their product offerings to include period-specific dental care solutions, like Rael's Himalayan Pink Salt Toothpaste.
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