Menstruation Product Company Rael Helps Women Amid COVID-19
Grace Mahas — March 19, 2020 — Social Good
References: getrael
Organic, women-lead menstruation product company Rael is making it easier for women to get access to tampons and products while remaining at home. In the current COVID-19 crisis, public officials are urging citizens to remain in isolation whenever possible, which can make it difficult to access these essential products.
Rael, the direct-to-consumer delivery service, is now offering $5 off of purchases of $30 or more with the promo code ACCESS. The brand is also offering 15% off Rael’s Organic Tampons, Petite Pads, Feminine Wipes, and Period Panties with promo code ACCESS15. Alongside these promotions, Rael is offering 15% off select skin care products with promo code CLEAN15. Products range from face masks to beauty kits.
Image Credit: Rael
Rael, the direct-to-consumer delivery service, is now offering $5 off of purchases of $30 or more with the promo code ACCESS. The brand is also offering 15% off Rael’s Organic Tampons, Petite Pads, Feminine Wipes, and Period Panties with promo code ACCESS15. Alongside these promotions, Rael is offering 15% off select skin care products with promo code CLEAN15. Products range from face masks to beauty kits.
Image Credit: Rael
Trend Themes
1. Direct-to-consumer Deliveries - The trend of direct-to-consumer deliveries for essential products can disrupt traditional brick-and-mortar retailers.
2. Promotional Discounts - Brands that offer promotional discounts during crises are more likely to gain brand loyalty and customer retention.
3. Online Personal Care Products - The demand for online access to essential personal care products is becoming increasingly important with the rise of remote work.
Industry Implications
1. Personal Care Products - The personal care products industry can benefit from offering more online delivery options to customers.
2. E-commerce - The e-commerce industry can benefit from expanding their inventory to include essential products and promoting discount codes during crises.
3. Retail - Brick-and-mortar retailers can benefit from creating online platforms to offer direct-to-consumer deliveries of essential products during crises.
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