Lush's Newest Face Masks Have a Fun Squishy Texture to Them
Riley von Niessen — August 28, 2017 — Fashion
Although Lush already has an impressive range of face masks available, it recently expanded its selection of offerings with a series of Jelly Face Masks to give those who've tried them all something new to experiment with.
Unlike the natural beauty brand's other face masks, the Jelly Face Masks have a gooey texture to them, making for a fun alternative that's able to stick to one's skin and soak in while nourishing it. Although each of the Jelly Face Masks feature different key ingredients, all of them come packed with mineral-rich seaweed.
As the key ingredients that each of the Jelly Face Masks boasts pertain to a diverse skin types, consumers can get ones that promote a healthy glow, sooth their sensitive skin, smooth and revitalize, reduce redness, or even out their tone.
Unlike the natural beauty brand's other face masks, the Jelly Face Masks have a gooey texture to them, making for a fun alternative that's able to stick to one's skin and soak in while nourishing it. Although each of the Jelly Face Masks feature different key ingredients, all of them come packed with mineral-rich seaweed.
As the key ingredients that each of the Jelly Face Masks boasts pertain to a diverse skin types, consumers can get ones that promote a healthy glow, sooth their sensitive skin, smooth and revitalize, reduce redness, or even out their tone.
Trend Themes
1. Jelly Face Masks - Disruptive innovation opportunity: Develop new textures and formats for face masks to enhance user experience.
2. Natural Beauty Products - Disruptive innovation opportunity: Create innovative skincare products with natural ingredients to cater to growing consumer demand for clean beauty.
3. Customized Skincare - Disruptive innovation opportunity: Offer personalized face masks tailored to individual skin types and concerns for a more targeted skincare approach.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Integrate jelly-based formulations and textures into various beauty and personal care products to attract and engage consumers.
2. Natural Cosmetics - Disruptive innovation opportunity: Use natural and sustainable ingredients to create a range of eco-friendly cosmetics, including jelly face masks, to appeal to eco-conscious consumers.
3. Skincare Retail - Disruptive innovation opportunity: Incorporate technology and data analysis to offer personalized skincare recommendations and experiences to customers, including customized jelly face masks.
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