Superfoodies Combines 95% Freshly Ground Coffee & 5% Mushroom Extract
Laura McQuarrie — May 10, 2019 — Lifestyle
References: superfoodies & packagingoftheworld
Those who are looking for additional benefits from their morning or afternoon cup of coffee can turn to Superfoodies' organic mushroom coffees, which are packed with potent adaptogenic ingredients that provide extra nutrients and minerals. The products are made by combining 95% freshly ground Columbian coffee and 5% mushroom extract, and are packaged in coffee bags so that the brews can be prepared like tea. To familiarize consumers with the way these products can be prepared at different brewing strengths, Superfoodies' vibrant secondary packaging uses a simple graphic system.
Each of the mushroom coffee products in the new range shares a different functional benefit, with options including Focus, Achieve and Relax. These mushroom-infused superfood coffee blends feature various combinations of potent adaptogenic ingredients like reishi, lion's mane, chaga and cordyceps to provide the desired effect.
Each of the mushroom coffee products in the new range shares a different functional benefit, with options including Focus, Achieve and Relax. These mushroom-infused superfood coffee blends feature various combinations of potent adaptogenic ingredients like reishi, lion's mane, chaga and cordyceps to provide the desired effect.
Trend Themes
1. Adaptogenic Mushroom Products - Developing other food and beverage offerings that incorporate adaptogenic mushrooms for extra nutrients and minerals.
2. Secondary Packaging Graphic System - Integrating graphic systems that educate consumers on brewing strategies and strengths for other food and beverage products that require varying effective dosages.
3. Organic Superfood Products - Creating other organic superfood products that combine different blends to target different needs and benefits.
Industry Implications
1. Food and Beverage - Innovating with adaptogenic mushrooms in the development of new food and drink products.
2. Packaging and Branding - Designing secondary packaging systems that educate customers on product brewing strengths and dosages.
3. Health and Wellness - Developing organic superfood products with different blends to target specific health and wellness benefits.
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