The One App Helps Raise Awareness and Support for Developing Nations
Jaime Neely — June 7, 2011 — Tech
The new One App, created by the ONE.org, was recently released and hopes to raise awareness regarding poverty and the abuse of women and children in developing nations. The One App is based on the concept of digital advocacy and is not looking for users to donate money, but to help raise awareness through the smartphone app.
The One App has five different components, including Blog, Latest, Proof, Connect and More. These sections provide facts, statistics, updates on social good projects currently underway and a section where these can then be shared. The One App also advertises and promotes other agencies similar to ONE.org, where activists can become involved or make a donation to another charity or organization. The One App is currently only available for phones in the United States.
The One App has five different components, including Blog, Latest, Proof, Connect and More. These sections provide facts, statistics, updates on social good projects currently underway and a section where these can then be shared. The One App also advertises and promotes other agencies similar to ONE.org, where activists can become involved or make a donation to another charity or organization. The One App is currently only available for phones in the United States.
Trend Themes
1. Digital Advocacy - The One App showcases the potential for smartphone apps to be used as tools for raising awareness and promoting social causes.
2. Mobile Philanthropy - The One App demonstrates the power of mobile technology for engaging users in philanthropic efforts without requiring monetary donations.
3. Social Good Promotion - The inclusion of advertisement and promotion sections in the One App highlights the opportunity to leverage smartphone apps to support and promote various social good initiatives.
Industry Implications
1. Nonprofit - The One App presents a disruptive innovation opportunity for nonprofits to leverage smartphone apps for digital advocacy and fundraising.
2. Tech Startups - Tech startups can explore opportunities in developing mobile app solutions for social good promotion and engagement.
3. Social Impact - Social impact organizations can capitalize on the potential of smartphone apps for driving awareness and engagement with their causes.
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