Matthew Epstein Launches Campaign to Get Hired by Google
Christopher DeLuca — August 4, 2011 — Marketing
References: googlepleasehire.me & techcrunch
Matthew Epstein is the clever young man who is on a mission to get hired by Google. Epstein is a marketer and digital strategist and he wants to take his passion and work with a leading player in the tech sector. Epstein has created a website and a humorous pitch to Google where he asks for a phone call and fifteen minutes of their time.
Matthew Epstein is certainly an intelligent man and if he does not get hired by Google another tech opportunity will certainly present itself as a result of his campaign. What I liked most about this project by Matthew Epstein was something pretty lo-tech but it was done phenomenally: his resume.
Implications - Social media has allowed people to connect and share their ideas in a way that was never before accessible. Increasingly in this space, companies are acting like individuals and individuals like brands. Companies should take this into consideration when creating their social media strategy.
Matthew Epstein is certainly an intelligent man and if he does not get hired by Google another tech opportunity will certainly present itself as a result of his campaign. What I liked most about this project by Matthew Epstein was something pretty lo-tech but it was done phenomenally: his resume.
Implications - Social media has allowed people to connect and share their ideas in a way that was never before accessible. Increasingly in this space, companies are acting like individuals and individuals like brands. Companies should take this into consideration when creating their social media strategy.
Trend Themes
1. Digital Job Applications - There is an emerging trend of job applicants creating specific and creative digital campaigns to get noticed by potential employers, which presents opportunities for companies to leverage unique and innovative recruitment strategies for top talent.
2. Personal Branding - As individuals become more like brands, companies can tap into this trend by encouraging employees to build and promote their personal brands to enhance the company's overall brand image and reputation.
3. Social Media Recruitment - The use of social media platforms like LinkedIn, Twitter, and Instagram for recruitment purposes is becoming more prevalent, which presents opportunities for companies to expand their talent pool and reach a wider selection of potential candidates.
Industry Implications
1. Human Resources - The human resources industry can benefit from these trends by incorporating innovative and creative digital recruitment strategies into their services, as well as providing resources and tools to help job applicants effectively promote their personal brands.
2. Marketing - As marketing professionals become more tech-savvy, they can contribute to and lead digital recruitment campaigns and personal branding initiatives for their companies and clients.
3. Technology - Technology companies, such as Google, can leverage the trend of unique digital job campaigns and social media recruitment to attract the best and brightest talent from around the world.
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