Converse 'In Case of Emergency' Campaign Offers Situational Footwear
Katherinev123 — October 19, 2011 — Marketing
For United Kingdom residents who happen to find themselves on the side of the road with no shoes, Converse has you covered. The innovative shoe brand has launched the Converse 'In Case of Emergency' campaign, in which it has put red shoe boxes in secret locations across the UK -- the boxes contain winter boots that can be taken out and worn if the situation calls for it (or if you just want a free pair of shoes).
What's more, if you take a photo of the boxes you find and post them to the Converse Facebook page, you are entered to win a ticket to the 'adventure' event at the London's 100 Club, according to Popsop. However, because the shoes are placed in locations where good shoes are needed, the shoes are likely to be snatched up within an hour.
If you care less about the event and just want a pair of shoes, the Converse 'In Case of Emergency' campaign still gives you a chance to win a pair of Converse boots. Just go to the empty box and tweet the emergency you find written in it using the #converseboots hashtag.
What's more, if you take a photo of the boxes you find and post them to the Converse Facebook page, you are entered to win a ticket to the 'adventure' event at the London's 100 Club, according to Popsop. However, because the shoes are placed in locations where good shoes are needed, the shoes are likely to be snatched up within an hour.
If you care less about the event and just want a pair of shoes, the Converse 'In Case of Emergency' campaign still gives you a chance to win a pair of Converse boots. Just go to the empty box and tweet the emergency you find written in it using the #converseboots hashtag.
Trend Themes
1. Emergency Shoe Campaigns - Opportunity for brands to provide situational footwear in unexpected locations for those in need.
2. Social Media Engagement - Utilizing social media platforms to encourage user participation and create buzz around a brand campaign.
3. Incentivized User-generated Content - Offering rewards or prizes to users who create and share content related to a brand's campaign.
Industry Implications
1. Footwear - Footwear brands can explore ways to provide solutions and support for people in emergency situations.
2. Event Management - Event organizers can collaborate with brands to create unique experiences and incentivize attendees through social media engagement.
3. Marketing and Advertising - Marketing agencies can develop creative campaigns that leverage social media and user-generated content to generate brand awareness and engagement.
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