High fashion campaigns take on more realistic representations
Implications - The glitz and glamour that high fashion campaigns have long embodied are now slowly being overtaken by a realism that better depicts people’s lives, albeit in a highly artistic fashion. This shift is not always demographically or body inclusive, however it fosters a sense of relatability to the masses that high fashion has long avoided, and is now looking to address as the industry faces issues of consumer disengagement.
Workshop Question - How can your brand revamp its products/services that tend to face lulls in consumer interest?
Trend Themes
1. Realistic Fashion Campaigns - High fashion brands are embracing realism in their campaigns, which fosters a sense of relatability to the masses that the previously exclusive industry is looking to address.
2. Inclusive Representation - Empowering campaigns and platforms are featuring women, minority groups, and families to shift the narrative of the mainstream perspective of traditional fashion campaigns.
3. Uncomfortable High Fashion Campaigns - High fashion is creating campaigns that imitates the same uncomfortable poses and creative fashion choices, which make them much more relatable to the average consumer.
Industry Implications
1. Fashion and Apparel - Realistic marketing campaigns that embrace relatable lifestyles can engage the millennials that relate to diversity in fashion.
2. Marketing and Advertising - Influencer marketing and empowering campaigns that feature minority groups can empower the marginalized market as well as engage potential customers who value fashionable inclusion.
3. Social Media - Unconventional high fashion campaigns that are relatable can go viral and trend on social media, which can attract brand exposure and lead to an increase in sales.
4 Featured, 34 Examples:
82,832 Total Clicks
Date Range:
Nov 17 — Feb 18
Trending:
Average
Consumer Insight Topics:
