J.W. Anderson is Reaching Out to the Public to Create a Campaign
References: jwandersonyourpicture & hypebeast
'Your Picture/Our Future' is J.W. Anderson's latest project in which he is reaching out to the public to crowdsource a new ad campaign. The idea is to give a spotlight to the new generation of creative people by highlighting upcoming talents and crafting a series of visuals. Anderson stresses that everyone deserves a chance and strives to give the opportunity for young creatives to be noticed. The Your Picture/Our Future campaign seeks out individuals that fall between the 18-30 age range and encourages them to enter online.
To enter, creatives must send in six original images for review by experts of the industry in London. The Your Picture/Our Future campaign will feature both physical and digital ads with print publications too.
To enter, creatives must send in six original images for review by experts of the industry in London. The Your Picture/Our Future campaign will feature both physical and digital ads with print publications too.
Trend Themes
1. Crowdsourced Advertising Campaigns - Opportunity for businesses to engage the public in creating innovative advertising campaigns.
2. Spotlighting Upcoming Talents - Giving young creatives the chance to be noticed through collaborative campaigns.
3. Blend of Physical and Digital Ads - Utilizing print and digital platforms for an integrated advertising approach.
Industry Implications
1. Fashion - Fashion brands can tap into the creativity of the public for fresh and unique advertising campaigns.
2. Advertising - Crowdsourced campaigns can revolutionize the advertising industry by harnessing the creativity of the masses.
3. Media and Publishing - Incorporating crowdsourced visuals in ads can provide new opportunities for print publications to engage their audience.
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