Basic aspects of consumers' routines become controllable via apps
Implications - With smartphones being in the pockets of most North American consumers, brands are allowing them to control the mundane aspects of their daily routines via apps. These solutions prioritize convenience, while simultaneously enhancing consumers' experience with the otherwise tedious tasks that they must regularly complete.
Workshop Question - How can your brand amplify some of the more tedious aspects of consumer experience with its products/services?
Trend Themes
1. App-controlled Devices - The growing trend of apps controlling mundane tasks presents an opportunity for companies to offer services that can be controlled by smartphones.
2. Smart Pet Gadgets - As the popularity of pets continues to grow, pet owners are turning to smart pet gadgets, such as app-controlled pet doors, which present new opportunities for companies to innovate in the pet industry.
3. App-controlled Skincare Devices - The increasing demand for at-home skincare treatments is presenting opportunities for companies to develop app-controlled skincare devices such as the Foreo UFO.
Industry Implications
1. Home Appliances - The rise in popularity of app-controlled home appliances presents an opportunity for companies to develop products with added convenience and features.
2. Pet Industry - The growing trend of smart pet gadgets presents opportunities for companies to innovate in the pet industry, providing services to enhance the safety and wellbeing of pets.
3. Beauty Industry - Growing interest in skincare and beauty treatments is creating opportunities for companies to develop innovative, app-controlled skincare devices that cater to the needs of the consumer.
