Workout equipment is being adapted to fit into the minimalist aesthetic
Implications - Workout equipment that can be easily stowed away or integrated into the design of a home makes it easier for consumers to enjoy a fit lifestyle without disrupting the design flow of their home. As urbanization progresses, products like these appeal to consumers trying to maximize the space that they do have, functioning as a driving factor in purchasing decisions for those living in micro-homes or apartments.
Workshop Question - How can your brand better adapt to the needs of urban dwellers?
Trend Themes
1. Minimalist Fitness Equipment - Fitness equipment is being adapted to fit into the minimalist aesthetic for consumers with limited space or those seeking design-conscious options.
2. Low-impact Portable Exercise Equipment - Compact and ergonomic exercise equipment is expanding the market for those seeking to integrate exercise into their daily routine without disrupting the flow of their home or office.
3. Flatpack Workout Equipment - The demand for equipment that can be easily stored is driving the creation of flatpack workout equipment that can be disassembled, easily transported, and reassembled.
Industry Implications
1. Home Gym Equipment - Entrepreneurs who are looking for opportunities for disruptive innovation might look into the manufacturing of home gym equipment that is compact, minimalist and portable for a growing market of urban consumers with limited space.
2. Furniture Manufacturing - As workout equipment becomes increasingly compact, the production of multifunctional furniture geared towards home gyms and fitness becomes more relevant for manufacturers trying to stay ahead of the curve.
3. Fitness Technology - Developers of fitness technology should explore the feasibility of creating apps and programs that integrate with minimalist, low-impact, or flatpack workout equipment, catering to a new market of consumers looking for easy-to-use and accessible exercise options.
