Age of Innocence By POLIQUANT Designs Clothing Based on FIlms
Justin Lam — January 17, 2018 — Fashion
References: poliquant.jp & hypebeast
POLIQUANT returns to the fashion world with its newest lookbook for the POLIQUANT Age of Innocence collection. The title of the collection comes from the 1993 Martin Scorsese film of the same name, which in turn was based on the novel by Edith Wharton. The aesthetic of this collection is not inspired by clothing in the film, it is instead focused on a line from the film that reads “modifying it one by one is a condition for starting a new thing.” The Fall/Winter 2018 collection is expected to drop later in the year and will be available through POLIQUANT's website.
The influence behind the apparel seems to lie in the reworking of classic pieces. One of the featured pieces is a deconstructed and collarless MA-1 jacket, which does and incredible job of visually portraying the idea behind the collection. The collection also features several vintage t-shirts that have cut and sewn designs. The entire collection is made of Japanese fabrics to ensure quality and durability.
The POLIQUANT Age of Innocence collection speaks to a growing movement in men's fashion that prefers clothes that have some wear and are perhaps given character not just by how they look, but by what they represent.
The influence behind the apparel seems to lie in the reworking of classic pieces. One of the featured pieces is a deconstructed and collarless MA-1 jacket, which does and incredible job of visually portraying the idea behind the collection. The collection also features several vintage t-shirts that have cut and sewn designs. The entire collection is made of Japanese fabrics to ensure quality and durability.
The POLIQUANT Age of Innocence collection speaks to a growing movement in men's fashion that prefers clothes that have some wear and are perhaps given character not just by how they look, but by what they represent.
Trend Themes
1. Vintage-inspired Streetwear - Disruptive innovation opportunity: Creating clothing lines that incorporate classic pieces and rework them in a contemporary way.
2. Deconstructed Fashion - Disruptive innovation opportunity: Designing garments that break traditional fashion conventions by featuring deconstructed elements and collarless designs.
3. Japanese Fabric Fashion - Disruptive innovation opportunity: Utilizing Japanese fabrics to create high-quality and durable clothing collections that appeal to a discerning market.
Industry Implications
1. Men's Fashion - Disruptive innovation opportunity: Tapping into the growing movement in men's fashion that embraces clothing with a worn and character-filled aesthetic.
2. Apparel Manufacturing - Disruptive innovation opportunity: Incorporating cut and sewn designs into vintage t-shirts, creating unique and personalized garments.
3. E-commerce - Disruptive innovation opportunity: Offering the POLIQUANT Age of Innocence collection through an online platform, reaching a global customer base.
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