Brands give kids a taste of adult life with products that mimic mature activities
Implications - Brands are giving kids the chance to feel more like adults by offering products that mimic activities and rituals most often experienced by older consumers. From challenge games that replicate drinking rituals to outdoor sporting activities made accessible for kids, these examples not only offer unique experiences, but they also provide an early introduction to activities that might seem daunting or challenging later on in life.
Workshop Question - In what way can your brand adapt your product or service offerings to better reflect consumer lifestyle habits and challenges?
Trend Themes
1. Kid-sized Functional Toys - Brands are offering miniature versions of adult products for kids, such as fishing rods, vacuum cleaners, and synthesizers.
2. Early Learning Tools - Products that combine play with educational tools are gaining popularity, such as toys that teach coding and 4D cooking kits.
3. Sensory Satisfaction - Fidget toys and sensory devices that provide satisfaction are becoming the norm, such as pimple-simulating toys and VR cooking toys.
Industry Implications
1. Toy Industry - The toy industry can capitalize on the trend of creating kid-sized functional products and early learning tools for kids, as well as incorporating sensory satisfaction in their products.
2. Education Industry - The education industry can leverage the trend of incorporating play in learning through toys, games, and kits that teach various subjects such as coding and cooking.
3. Home Appliance Industry - The home appliance industry can explore the creation of kid-sized functional products for kids, such as the miniature Dyson vacuum, to instill good habits and brand loyalty early on.
6 Featured, 54 Examples:
179,474 Total Clicks
Date Range:
Apr 16 — Nov 18
Trending:
Warm
Consumer Insight Topics:
