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Adultish Play

Brands give kids a taste of adult life with products that mimic mature activities

Implications - Brands are giving kids the chance to feel more like adults by offering products that mimic activities and rituals most often experienced by older consumers. From challenge games that replicate drinking rituals to outdoor sporting activities made accessible for kids, these examples not only offer unique experiences, but they also provide an early introduction to activities that might seem daunting or challenging later on in life.
Workshop Question - In what way can your brand adapt your product or service offerings to better reflect consumer lifestyle habits and challenges?
Trend Themes
1. Kid-sized Functional Toys - Brands are offering miniature versions of adult products for kids, such as fishing rods, vacuum cleaners, and synthesizers.
2. Early Learning Tools - Products that combine play with educational tools are gaining popularity, such as toys that teach coding and 4D cooking kits.
3. Sensory Satisfaction - Fidget toys and sensory devices that provide satisfaction are becoming the norm, such as pimple-simulating toys and VR cooking toys.
Industry Implications
1. Toy Industry - The toy industry can capitalize on the trend of creating kid-sized functional products and early learning tools for kids, as well as incorporating sensory satisfaction in their products.
2. Education Industry - The education industry can leverage the trend of incorporating play in learning through toys, games, and kits that teach various subjects such as coding and cooking.
3. Home Appliance Industry - The home appliance industry can explore the creation of kid-sized functional products for kids, such as the miniature Dyson vacuum, to instill good habits and brand loyalty early on.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
177,463 Total Clicks
Date Range:
Apr 16 — Nov 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Pimple-Simulating Toys
Pimple-Simulating Toys
The 'Pop It Pal' Lets You Squeeze Artificial Blemishes
Those who have an affinity for popping zits might be interested in the ‘Pop It Pal’ to provide them with a way to safely satisfy their preference to squeeze face blemishes. The kit comes... MORE
VR Cooking Toys
VR Cooking Toys
'4D Chef' Shares Interactive Recipes in Augmented and Virtual Reality
There are tons of baking and cooking toys that have been introduced for kids over the years but 4D Chef is a new product that introduces interactive recipes with augmented and virtual reality... MORE
Intuitive Juvenile Fishing Rods
Intuitive Juvenile Fishing Rods
This Self-Casting Fishing Pole Launches Lures 30-Feet in Distance
Operating almost like a Nerf gun for fishing, the Self-Casting Fishing Pole works by launching lures into the water. The product works by having young fishers load a lure into the shooting section.... MORE
Preschool Coding Game Pop-Ups
Preschool Coding Game Pop-Ups
Primo Toys' Pop-Up is Teaching Preschoolers About Coding
Primo Toys have opened a New York pop-up that’s encouraging kids and adults to hone their coding abilities. The brand, which specializes in engaging code-based gadgets, caters its products... MORE
Toddler-Focused Synthesizer Toys
Toddler-Focused Synthesizer Toys
The Blipblox Houses Pro Musical Features in a Kid-Friendly Casing
Once, parents would play their kids Mozart and give them rinky-dink toy pianos to teach them the rudiments of music, but the Blipblox toy shows how musical tastes have changed for the modern... MORE
High-End Vacuum Toys
High-End Vacuum Toys
The Dyson Ball Toy Vacuum Lets Kids Practice Their Cleaning Capabilities
The Dyson Ball Toy Vacuum has been unveiled as a branded toy from the company that is designed with youngsters in mind to let them try their hand at cleaning without using their parents real vacuum.... MORE

Related Examples

Wearable Air Purifiers
Wearable Air Purifiers
Dyson Has Logged a Patent for Wearable Air Purifier Headphones
play_circle_filledVacuum-Inspired Hairstyling Wands
Vacuum-Inspired Hairstyling Wands
The Dyson Airwrap Creates Hairstyles Without Extreme Heat
Efficient Sea Water Purifiers
Efficient Sea Water Purifiers
The 'Bermuda' Water Purifier is Ideal for Emergencies
High-Performance Hair Vacuums
High-Performance Hair Vacuums
Shark's Zero-M Technology Uses a Built-In Comb to Clear Hair & Fur
Ultra-Powerful Robot Vacuums
Ultra-Powerful Robot Vacuums
The Dyson 360 Heurist Cleans Your Home in an Efficient Manner
play_circle_filledHybrid Robotic Vacuums
Hybrid Robotic Vacuums
The 'Coral One' Contains a Convenient Handheld Component
Luxe Gilded Hairdryers
Luxe Gilded Hairdryers
The Dyson Supersonic 23.75 Karat Gold Edition Develops a Patina Over Time
Vacuum-Sealed Sofas
Vacuum-Sealed Sofas
This Collection of Compressed Furniture Makes Moving a Lighter Weight Effort
Pastry-Making Presses
Pastry-Making Presses
Skyrocket's 'Mini Tarts Pastry Set' Creates Edible, Customizable Treats
Ultra-Fine Filtration Vacuums
Ultra-Fine Filtration Vacuums
The Dyson Cyclone V10 Offers 60 Minutes of Cleaning Per Charge
Kid-Friendly Cooking Sets
Kid-Friendly Cooking Sets
The MasterChef Junior Cooking Essentials Set Includes Three Recipe Cards
Premium Millennial Skincare
Premium Millennial Skincare
BYBI's Beauty Products are Cruelty-Free, Vegan and All-Natural
Single-Ingredient Skincare Kits
Single-Ingredient Skincare Kits
S.W. Basics' Assorted 1-Ingredient Packets Share Simple Solutions
Transformative Skincare Sets
Transformative Skincare Sets
The Omega Polish Takes on New Properties When Combined with a Gel
Transformative Cosmetic Enhancers
Transformative Cosmetic Enhancers
PÜR Cosmetics' Turns Makeup and Skincare Into Beauty Boosters
Cooling Hair Masks
Cooling Hair Masks
Blue Lagoon's Hair Mask Treatment Features Algae as a Key Ingredient
Plant-Powered Hair Treatments
Plant-Powered Hair Treatments
Sisley Released Its First-Ever Nourishing Hair Treatment Sets
play_circle_filledEco-Conscious Indie Skincare
Eco-Conscious Indie Skincare
'Farmacy Honey Potion' Uses Ecological Ingredients and Packaging
Lazy Dog Toy Collections
Lazy Dog Toy Collections
Target and BarkShop's 'Couch Pawtatoes' Introduce Cute Dog Toys
Replenishing Acne Treatments
Replenishing Acne Treatments
Dr. Pimple Popper's SLMD Blemish Cream is Gentle and Effective
play_circle_filledCardboard Gaming Kits
Cardboard Gaming Kits
Nintendo Labo Introduces DIY Kits for the Nintendo Switch
Whimsical Theme Park Accommodations
Whimsical Theme Park Accommodations
Legoland Japan Will Feature a Themed Family-Friendly Hotel
Playful Kid-Focused Smart Tablets
Playful Kid-Focused Smart Tablets
Beyond Screen Combines Physical Toys with Virtual Ones
Augmented Reality Blasters
Augmented Reality Blasters
Merge Labs Debuted a New AR Blaster that Brings VR Games to Life
Professional-Grade Dart Guns
Professional-Grade Dart Guns
The NERF Rival 'Khaos Blaster' MXVI-4000 Shoots Ammo at 100fps
DIY Slime Playsets
DIY Slime Playsets
Canal Toys' 'So Slime DIY' Range Makes Slime with the Addition of Water
Crossover Gaming Plush Toys
Crossover Gaming Plush Toys
Build-A-Bear Launched a Collection of Super Mario Toys
Educational Hanukkah Plush Toys
Educational Hanukkah Plush Toys
The 'Mensch on a Bench' Teaches Children About Holiday Tradition
Branded Teen Tech Centers
Branded Teen Tech Centers
Best Buy Hopes to Expand on Its 11 Existing Teen Tech Centers
Wireless Programming Toys
Wireless Programming Toys
The Cubroid Coding Blocks Teach Through Building and Play
Elemental Experience Gaming Devices
Elemental Experience Gaming Devices
The 'Vortx' 4D Environmental Simulator Makes Gaming Intense
Teen Geofilter Design Contests
Teen Geofilter Design Contests
Google and Snapchat Have Partnered in the #MyFutureMe Contest
Educational Entertainment Child Laptops
Educational Entertainment Child Laptops
The Tanoshi 2-in-1 Computer for Kids is Intuitive to Use
Multi-Disciplinary STEM Kits
Multi-Disciplinary STEM Kits
SAM Labs' STEM Kit Can Be Used in Biology or Art Classes
STEM Family Dining
STEM Family Dining
Sue's Tech Kitchen is a Tech-Focused, Family-Friendly Dining Experience
Mini Chart-Inserting Typefaces
Mini Chart-Inserting Typefaces
AfT Spark Visualizes Data by Putting Tiny Charts Into Text
Female-Centric Tech Programs
Female-Centric Tech Programs
'Ladies Learning Code' Offers Tech Education for Women and Girls
play_circle_filledSushi Ferris Wheels
Sushi Ferris Wheels
Japanese Toy Manufacturer Takara Tomy Created a Mini Sushi Ferris Wheel
Snack-Decorating Machines
Snack-Decorating Machines
John Adams' 'Chocolate Sprinkle Stix' Makes Custom Stick Snacks
Heatless Campfire Food Toys
Heatless Campfire Food Toys
This Children's Toy Set Helps Kids to Make S'mores Indoors
Live-Streaming Aquatic Cameras
Live-Streaming Aquatic Cameras
The 'FanCam' Fishing Camera Offers a Real-Time View into the Water
Gear-Segmenting Messenger Bags
Gear-Segmenting Messenger Bags
The Cocoon Urban Messenger Bag Can Compartmentalize Every Item
Night Vision Smartphone Lenses
Night Vision Smartphone Lenses
Snooperscope Lets Users See in the Dark While Hunting or Fishing
Fishing Boat Toys
Fishing Boat Toys
This RC Boat Can Catch Fish Up to Two Pounds
Family-Friendly Fishing Events
Family-Friendly Fishing Events
This Ice-Fishing Event is Perfect For Families On a Budget
Boxed Fishing Hut Portraits
Boxed Fishing Hut Portraits
Richard Johnson's Image Series Explores Shelter Architecture
Minuscule Survival Packs
Minuscule Survival Packs
The Z.A.P.S. Paracord Survival Gear Grenade Packs Essential Equipment
Educational Culinary Board Games
Educational Culinary Board Games
The Creative Kitchen Game is Based on Mystery Box Cooking Comps
play_circle_filledRobotic Fishing Bait
Robotic Fishing Bait
The Zombait Enables Dead Bait to Mimic the Actions of a Live Fish
Vertical Seaweed Gardens
Vertical Seaweed Gardens
These Aquatic Farms Help Remove Carbon Dioxide from the Ocean
Hairdressing Cookie Cutters
Hairdressing Cookie Cutters
The 'Hairdo' Shaped Cookie Cutter Gives a Baked Treat a Makeover
Virtual Skincare Consultations
Virtual Skincare Consultations
PocketDerm's Online Skin Consultations Solve Skincare Woes
Creative Cooking Games
Creative Cooking Games
This Food Game Teaches Kids How to Prep Real World Meals
Stackable LEGO Utensils
Stackable LEGO Utensils
The Cooking Blocks Utensils Lets You Play with LEGO in the Kitchen