Puff snack products help health-conscious consumers snack smartly
Implications - Puff-based products provide a healthier snacking option for consumers looking to satisfy their cravings without worrying about it being detrimental to their health-based goals. This serves the health-conscious consumer who is often looking to satisfy the balance of a healthy, well-rounded diet, without being deprived of all indulgences.
Workshop Question - How can your brand help consumers to stay on track with their personal goals?
Trend Themes
1. Pulses as Snack Ingredients - Snacks made with pulses—legumes, beans and peas—are becoming extremely popular as sources of interesting flavor, texture and protein.
2. Plant-based Protein Snacks - A growing demand for protein-rich, plant-based, gluten-free and grain-free foods has driven brands to explore the use of legumes for the making of snack and meal products.
3. Healthier Snacking with Puffed Ingredients - Although consumers have been buying cheesy snack puffs for years, a new wave of puffed snack products are being produced, made with everything from lotus seeds and water lily seeds to quinoa.
Industry Implications
1. Snack Foods - Snack companies can explore the use of pulses and puffed ingredients in their products to cater to the growing demand for plant-based protein and healthier snacking alternatives.
2. Superfoods - Foods made from ancient superfoods, like water lily seeds, are gaining popularity as consumers are drawn to unique and healthier ingredients.
3. Sustainable Business - Partnerships with social and environmental organizations, like in the case of HIPPEAS, can add value to a brand and its commitment to sustainability while also doing good for communities.
