Edible products enhance the health and appearance of hair
Implications - Flavorful food products are being infused with super ingredients that enhance the health of consumers’ hair. Along with offering an alternative to supplement consumption for sceptical consumers, this shift also offers a clear marketing strategy for brands looking to capitalize on emerging habits in the health and wellness industry.
Workshop Question - Consider one of the clear points of distinction one of your products or services has, and brainstorm how your brand could curate an entire marketing strategy around it.
Trend Themes
1. Beauty Food - Brands are combining food and beauty trends by providing products that boast of improving both one's health and physical appearance.
2. Collagen Infused Food - Adding collagen into ready-to-eat food products taps into the trend of providing consumers with quick and convenient beauty and wellness solutions.
3. Food for Hormone Health - Food supplements promoting hormonal balance offers a food-first approach as a solution to a wide variety of health ailments.
Industry Implications
1. Food and Beverage - Adding superfood ingredients into food and drinks is a great opportunity to disrupt the food industry and offer wellness-conscious consumers a healthy, natural and convenient solution for their health issues.
2. Beauty and Wellness - Beauty and wellness companies can expand their products and promote a holistic approach to health and beauty.
3. Supplements and Nutraceuticals - Tapping into the trend of promoting health and wellness through adding natural solutions and organic alternatives in supplement and nutraceuticals products is an excellent opportunity for businesses looking to penetrate the market.
