'The Hive' is a Physical Space for Online Daters to Meet Up
Ellen Smith — June 2, 2017 — Lifestyle
References: techcrunch & techcrunch
Popular female-led dating app, Bumble, is introducing a physical meet-up space in New York City called 'The Hive.'
The month long pop-up instalment is designed to be a public space where dates can meet up safely and comfortably with the added benefit of soaking in Bumble's electric and laid-back vibe. The space is decked out in Bumble-themed decor, including a gold-plated wall that resembles a honeycomb, comfortable white couches and marble accents. The space will also host couple-centric events as well as feminist empowerment workshops.
The brand is attempting to remove the stigma from online dating by creating a space that people want to be apart of. The Hive is representative of the brand branching out from the virtual world and into the physical one.
The month long pop-up instalment is designed to be a public space where dates can meet up safely and comfortably with the added benefit of soaking in Bumble's electric and laid-back vibe. The space is decked out in Bumble-themed decor, including a gold-plated wall that resembles a honeycomb, comfortable white couches and marble accents. The space will also host couple-centric events as well as feminist empowerment workshops.
The brand is attempting to remove the stigma from online dating by creating a space that people want to be apart of. The Hive is representative of the brand branching out from the virtual world and into the physical one.
Trend Themes
1. Physical Meet-up Spaces for Online Daters - The Hive is a physical space where online daters can meet up safely and comfortably, creating an opportunity for other dating apps to follow suit.
2. Creating Branded Experiences - Bumble's introduction of The Hive shows the potential for other brands to create physical spaces that align with their brand identity and values, offering a unique experience for their customers.
3. Integration of Online and Offline Dating - The Hive represents a trend toward seamlessly integrating online dating platforms with offline meet-ups, creating new opportunities for innovation in the online dating industry.
Industry Implications
1. Dating Apps - The Hive's physical meet-up space presents an opportunity for dating apps to enhance their user experience and differentiate themselves from competitors.
2. Event Planning - The concept of The Hive opens up potential opportunities for event planning companies to create customized and branded spaces for various industries.
3. Feminist Empowerment Workshops - The Hive's inclusion of feminist empowerment workshops highlights a growing trend in the empowerment industry, creating opportunities for businesses focused on empowering women.
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