Street food is elevated by catering to consumers' sense of nostalgia
Implications - Though street food often triggers automatic nostalgic associations with consumers, brands that specialize in this aspect of the food industry are more consciously evoking nostalgia as a marketing tool. This allows businesses to enhance engagement by creating a sense of familiarity between the brand and the customer.
Workshop Question - How can your brand evoke nostalgia to better connect with its customers?
Trend Themes
1. Nostalgia Marketing - Businesses are using nostalgia as a marketing tool to enhance engagement by creating a sense of familiarity between the brand and the customer.
2. Retro Design - Retro design is being used to elicit a warm sense of nostalgia and enhance product appeal.
3. Legendary Milkshakes - Legendary milkshakes are gaining popularity with consumers looking for indulgent products that evoke a sugary sense of nostalgia.
Industry Implications
1. Food & Beverage - Industry professionals are leveraging nostalgia through design and marketing tactics to appeal to consumers' sense of familiarity and comfort with nostalgic themes.
2. Hospitality & Tourism - From boozy ice cream tours to soviet-styled street food, hotels and tourism companies are tapping into nostalgia to enhance guest experiences and appeal to visitors seeking a strong sense of place.
3. Graphic Design & Branding - By referencing retro symbols and 90s youth culture in branding and design, businesses are appealing to younger consumers' appreciation for vintage imagery and pop culture references.
