Abbott's Ensure Enlive Helps Consumers Rebuild Lost Muscle
Katherine Pendrill — September 9, 2016 — Life-Stages
References: ensure & preparedfoods
Abbott recently developed a new product called Ensure Enlive that helps consumers regain strength and lost muscle. Although consumers are living longer, it can be a challenge to stay healthy in older age. This functional drink helps older adults stay strong by providing them with the nutrients they need.
Ensure Enlive is a nutritionally balanced drink that is primarily designed for older adults who may be recovering from injury, illness or surgery. The drink is packed with 20 grams of protein, 26 essential vitamins and minerals and the ingredient HMB in order to help recover and rebuild muscle. In addition to providing strength, the drink can also help support healthy bones, digestion, immunity and heart function.
Available in three delicious flavors, Ensure Enlive provides boomers and other aging consumers with a functional product for regaining muscle strength.
Ensure Enlive is a nutritionally balanced drink that is primarily designed for older adults who may be recovering from injury, illness or surgery. The drink is packed with 20 grams of protein, 26 essential vitamins and minerals and the ingredient HMB in order to help recover and rebuild muscle. In addition to providing strength, the drink can also help support healthy bones, digestion, immunity and heart function.
Available in three delicious flavors, Ensure Enlive provides boomers and other aging consumers with a functional product for regaining muscle strength.
Trend Themes
1. Functional Muscle Recovery Drinks - Abbott's Ensure Enlive helps consumers rebuild lost muscle.
2. Nutritious Drinks for Older Adults - Ensure Enlive provides essential nutrients for older adults recovering from injury, illness, or surgery.
3. Supporting Healthy Aging - Ensure Enlive supports bone health, digestion, immunity, and heart function in aging consumers.
Industry Implications
1. Health and Wellness - The health and wellness industry can explore the potential of functional muscle recovery drinks like Ensure Enlive to cater to the needs of older adults.
2. Nutritional Supplements - The nutritional supplements industry can tap into the demand for drinks like Ensure Enlive that provide essential nutrients for recovery and muscle rebuilding.
3. Aging Care - The aging care industry can incorporate Ensure Enlive as part of their services to support healthy aging and muscle recovery in older adults.
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