Camellure's Range of Hair Care Products is Inspired by Cleopatra
Jana Pijak — September 12, 2016 — Fashion
References: camellure & english.alarabiya.net
Camellure's camel milk shampoo range is inspired by Cleopatra's age-old beauty routine and consists of four shampoos that are designed for normal, dry, colored and oily hair. With ingredients sourced from Dubai's Camelicious farm, the brand's luxe hair care offering is proven to soften hair while leaving it smoother and stronger thanks to its rich infused vitamins.
“Camel milk is superior in many vitamins and minerals to cows’ milk,” says Camelicious' lab's head of research and development Alam Gir when describing this new hair care range.
While Camellure's normal hair camel milk shampoo stimulates one's roots with jojoba oil additives to promote growth, its dry hair formula is designed to improve natural oil production while hydrating damaged locks. Borrowing its inspiration from a historical beauty icon, Camellure appeals to consumers seeking high quality products without harsh and artificial additives.
“Camel milk is superior in many vitamins and minerals to cows’ milk,” says Camelicious' lab's head of research and development Alam Gir when describing this new hair care range.
While Camellure's normal hair camel milk shampoo stimulates one's roots with jojoba oil additives to promote growth, its dry hair formula is designed to improve natural oil production while hydrating damaged locks. Borrowing its inspiration from a historical beauty icon, Camellure appeals to consumers seeking high quality products without harsh and artificial additives.
Trend Themes
1. Camel Milk Hair Care - Opportunity to tap into the growing market of hair care products infused with camel milk, which offers superior vitamins and minerals.
2. Inspired by Historical Beauty - Disruptive innovation to create beauty products inspired by ancient beauty rituals, like Cleopatra's, to meet the demand for natural and high-quality products.
3. Personalized Hair Care - Opportunity to develop shampoos tailored to specific hair types, such as normal, dry, colored, and oily hair, meeting the diverse needs of consumers.
Industry Implications
1. Hair Care - Chance for hair care brands to explore the use of unique and exotic ingredients like camel milk to differentiate their products in the market.
2. Cosmetics - Opportunity for cosmetic companies to incorporate historical beauty inspiration into their product lines, offering consumers a unique and nostalgic experience.
3. Natural Products - Disruptive innovation opportunity for natural product brands to create hair care products without harsh and artificial additives, catering to the growing demand for cleaner beauty options.
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