This Collection Bottles Were Designed to Reflect Natural Contents
Mishal Omar — September 15, 2016 — Eco
References: hatipaibiocosmetics & packagingoftheworld
This oil-based cosmetics collection makes for a relaxing and healthy showering experience.
The collection was released by 'Hipatia Biocosmetics' and its branding was designed by Sabina Alcaraz. It is simple in its design, with either transparent plastic or glass bottles that feature simple botanical labeling with watercolor illustrations. The floral branding reflects the natural ingredients with which the products are made, as the shampoo, body wash and body lotion are all based from stevia and almond oil. The products are also certified as being ecologically safe, making them friendly to the environment along with the human body.
These oil-based cosmetics reveal that simple and transparent branding, in both the literal and symbolic sense, make for products that are more likely to be credible in the eyes of consumers.
The collection was released by 'Hipatia Biocosmetics' and its branding was designed by Sabina Alcaraz. It is simple in its design, with either transparent plastic or glass bottles that feature simple botanical labeling with watercolor illustrations. The floral branding reflects the natural ingredients with which the products are made, as the shampoo, body wash and body lotion are all based from stevia and almond oil. The products are also certified as being ecologically safe, making them friendly to the environment along with the human body.
These oil-based cosmetics reveal that simple and transparent branding, in both the literal and symbolic sense, make for products that are more likely to be credible in the eyes of consumers.
Trend Themes
1. Transparent Packaging - Opportunity to create credibility and trust by using transparent packaging that reflects the natural contents of the product.
2. Botanical Branding - Opportunity to incorporate botanical elements in branding to represent the natural ingredients used in the products.
3. Eco-friendly Certification - Opportunity to showcase eco-friendly certifications to appeal to environmentally conscious consumers.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity for cosmetics companies to develop oil-based products with transparent packaging and botanical branding.
2. Packaging - Disruptive innovation opportunity for packaging companies to provide transparent and eco-friendly packaging solutions for cosmetics and personal care products.
3. Certification Services - Disruptive innovation opportunity for certification service providers to cater to the growing demand for eco-friendly certifications in the cosmetics industry.
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