The Newest Lay's Chips Taste Like Spicy, Tangy Pico de Gallo
Laura McQuarrie — June 30, 2014 — Lifestyle
References: fritolay & brandeating
Pico de Gallo usually goes well with chips, but this new Lay's chips flavor saves you the trouble of having to do any salsa-scooping. As described on the chip bag itself, the new flavor was inspired by one of Lay's own employees, Samuel Oliveros.
Traditionally, pico de gallo is made up from freshly chopped tomato, onions and chili peppers, so these chips naturally have a bit of a spice to them, which you might be able to figure out from the slightly red coloring that coats the potato chips. The chips are made with ingredients like pico de gallo seasoning, tomato powder, cilantro, sour cream and paprika and although it wouldn't likely have the same freshness as a newly made batch of pico de gallo would, this flavor does sound pretty intriguing.
Traditionally, pico de gallo is made up from freshly chopped tomato, onions and chili peppers, so these chips naturally have a bit of a spice to them, which you might be able to figure out from the slightly red coloring that coats the potato chips. The chips are made with ingredients like pico de gallo seasoning, tomato powder, cilantro, sour cream and paprika and although it wouldn't likely have the same freshness as a newly made batch of pico de gallo would, this flavor does sound pretty intriguing.
Trend Themes
1. Salsa-flavored Snacks - The popularity of Lay's Salsa-Flavored Potato Chips indicates a growing trend for salsa-inspired snacks.
2. Employee-inspired Flavors - The success of Lay's Pico de Gallo chips highlights the trend of incorporating employee ideas for new product flavors.
3. Spicy Taste Innovation - Lay's Pico de Gallo chips show the trend of creating innovative spicy flavor combinations in the snack industry.
Industry Implications
1. Snack Food - The salsa-flavored chip trend presents an opportunity for snack food companies to create new salsa-inspired products.
2. Food Manufacturing - The rise of employee-inspired flavors suggests opportunities for food manufacturing companies to engage their workforce in product development.
3. Spices and Seasonings - The demand for innovative spicy flavors opens up opportunities for spices and seasonings companies to develop unique blends for the snack industry.
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