Lay's Do Us a Flavor Contest Suggests Some Strange Combinations
Laura McQuarrie — January 28, 2014 — Marketing
References: dousaflavor & foodbeast
Corned Beef Hash, Beer Bread and Apple Pie with Cheese are a few of the fan-suggested flavors that are currently in the running for Lay’s 'Do Us a Flavor' contest. The winner of the competition will be awarded a prize of $1 million, as well as bragging rights from being able to see their unusual chip flavor in stores.
Last year, Cheesy Garlic Bread came out on top and was seen in stores throughout 2013. This year, Lay’s is letting fans propose new flavors for its Original, Kettle Cooked and Wavy chip types and it will have four finalists as compared to last year’s three.
More strange flavors will continued to be added to the mix until submissions are closed on April 5th, 2014. How keen are you to try chips that taste like Bacon and Roasted Marshmallow?
Last year, Cheesy Garlic Bread came out on top and was seen in stores throughout 2013. This year, Lay’s is letting fans propose new flavors for its Original, Kettle Cooked and Wavy chip types and it will have four finalists as compared to last year’s three.
More strange flavors will continued to be added to the mix until submissions are closed on April 5th, 2014. How keen are you to try chips that taste like Bacon and Roasted Marshmallow?
Trend Themes
1. Unique Food Flavors - The trend of creating unique and unusual flavors of food products, like Lay's chips, presents an opportunity for companies to stand out by offering original and memorable products.
2. Consumer Engagement Campaigns - Consumer engagement campaigns, like Lay's 'Do Us a Flavor' contest, can be an innovative way for businesses to generate buzz and build brand awareness, while also collecting valuable information about customer preferences.
3. Crowdsourced Product Development - Encouraging customers to suggest and vote on product ideas, like Lay's contest, allows businesses to engage customers in the product development process, creating more personalized and innovative products.
Industry Implications
1. Food and Snack Industry - The food and snack industry can benefit from the trend of unique food flavors by introducing new and unconventional products to stand out in a crowded market.
2. Marketing Industry - The marketing industry can take advantage of consumer engagement campaigns like Lay's contest to help brands build emotional connections with customers and increase brand loyalty.
3. Consumer Goods Industry - Crowdsourced product development, like Lay's contest, can be used by consumer goods companies to create products that are tailored to meet the specific tastes and preferences of their customers.
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