Mcdonald's is Leaving the Fate of Its New Burger to the Public
Michael Baxter — May 25, 2014 — Marketing
We've recently seen companies become increasingly involved with the public when it comes to decision making, so this crowdsourced burger by McDonald's is looking to give the people what they want. When Doritos allowed the public to help choose its flavor, the reaction was fantastic. Creativity abounded and McDonald's is hoping to replicate that same feeling.
So what do you do when you're the biggest burger chain on the planet and everything you make becomes a huge success? You let the people start picking your burgers for you -- that's what you call confidence and McDonald's has plenty of that.
McDonald's UK isn't just doing it with one burger either -- it is doing it with five. There will be plenty of choices to make when it comes to what the public will be tasting coming very soon.
So what do you do when you're the biggest burger chain on the planet and everything you make becomes a huge success? You let the people start picking your burgers for you -- that's what you call confidence and McDonald's has plenty of that.
McDonald's UK isn't just doing it with one burger either -- it is doing it with five. There will be plenty of choices to make when it comes to what the public will be tasting coming very soon.
Trend Themes
1. Crowdsourced Decision Making - The trend of involving the public in decision making allows companies to tap into the creativity and preferences of their target audience.
2. Consumer-centric Campaigns - Companies like McDonald's are embracing consumer-centric campaigns, where the public has a direct say in the products they create and promote.
3. Creative Collaboration - Crowdsourced campaigns like the one by McDonald's encourage creative collaboration between the brand and its target audience, fostering a sense of ownership and excitement.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the opportunity of involving consumers in product development to create unique and appealing offerings.
2. Marketing and Advertising - In the marketing and advertising industry, companies can leverage crowdsourced campaigns to engage consumers, build brand loyalty, and generate buzz.
3. Fast Food Chains - Fast food chains can disrupt the industry by adopting crowd-picked menu items, allowing customers to have a direct influence on the offerings and driving innovation.
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