The Dingo Natura Dog Food Branding is Simple and Wholesome
Laura McQuarrie — April 14, 2014 — Lifestyle
References: zoo.ad & packagingoftheworld
Except for a few small symbols on the front of its bag, the Dingo Natura dog meal packaging hardly alludes that it's for dogs, which is probably what makes it seem like it would be so tasty. As much as it may not seem like it initially, Dingo Natura is a premium line for pets, offering wholesome and healthy food for dogs. The bags are simply labelled with names like 'Fish and Rice' or 'Lamb and Rice,' plus some mouth-watering pictures of meat and vegetables.
The Dingo Natura bags were developed by Spain-based design agency Zoo, showing off crisp white packaging that highlights the pet food products as fresh, delectable and gourmet—for dogs, of course.
The Dingo Natura bags were developed by Spain-based design agency Zoo, showing off crisp white packaging that highlights the pet food products as fresh, delectable and gourmet—for dogs, of course.
Trend Themes
1. Simplified Packaging - Opportunity to create packaging with minimal design and labeling that focuses on the product's quality and appeal.
2. Premium Pet Food - Opportunity to tap into the growing demand for high-quality pet food with nutritious and wholesome ingredients.
3. Visual Appetite Appeal - Opportunity to use mouth-watering images on packaging to attract pet owners and convey the taste and quality of the product.
Industry Implications
1. Pet Food Industry - Opportunity for pet food brands to innovate in packaging design, ingredients, and presentation to meet the demands of health-conscious pet owners.
2. Packaging Design Industry - Opportunity for packaging design agencies to create simplistic yet appealing designs that convey the quality and freshness of food products.
3. Graphic Design Industry - Opportunity for graphic designers to create visually appealing product images that evoke appetite appeal and convey the taste and quality of food products.
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