Rustlers Hot Naans Let You Enjoy Delicious Indian Bread at Home
Rahul Kalvapalle — August 8, 2014 — Lifestyle
References: rustlersonline & kepaktrade
UK-based Kepak Convenience Foods has launched the Rustlers Hot Naans range of microwaveable snacks. The range comprises Rustlers Tikka Chicken and Rustlers Jalfrezi Chicken varieties. Both products are made using char-grilled chicken and hand-pulled naan, and include a sachet of sauce.
The Hot Naans line was launched in response to consumers' growing interests in cuisines from around the world. The Hot Naans line aims to give customers the opportunity to enjoy classic Indian foods without having to go spend their precious time and money going to a restaurant or cooking elaborate dishes at home.
Indian food has always been hugely popular in the UK, with Indian ready-meals accounting for 67% of all ethnic ready-meals sales in the UK. This product is sure to be a success with Rustlers' target audience of people aged 16 to 34, who have been shown to be open to trying new products and cuisines.
The Hot Naans line was launched in response to consumers' growing interests in cuisines from around the world. The Hot Naans line aims to give customers the opportunity to enjoy classic Indian foods without having to go spend their precious time and money going to a restaurant or cooking elaborate dishes at home.
Indian food has always been hugely popular in the UK, with Indian ready-meals accounting for 67% of all ethnic ready-meals sales in the UK. This product is sure to be a success with Rustlers' target audience of people aged 16 to 34, who have been shown to be open to trying new products and cuisines.
Trend Themes
1. Microwaveable Indian Snacks - The trend of convenient, microwaveable Indian snacks is gaining popularity, presenting opportunities for food companies to innovate and expand their offerings.
2. Global Cuisine Interest - The growing interest in global cuisines presents an opportunity for companies to create convenient, ready-to-eat meals that feature authentic flavors and ingredients.
3. Targeting Young Adult Consumers - Young adult consumers, who are open to trying new products and cuisines, present a market opportunity for companies to create innovative and convenient snack options.
Industry Implications
1. Food Manufacturing - Food manufacturers can take advantage of the trend towards convenient, globally-inspired snacks by creating new product lines that cater to consumers' desire for authentic flavors and convenient, microwaveable options.
2. Ready-meals Industry - The ready-meals industry can expand its offerings by creating microwaveable Indian snacks and other globally-inspired meals that appeal to consumers' desire for easy, convenient meal options without sacrificing flavor and quality.
3. Food Service Industry - Restaurants and other food service providers can take inspiration from microwaveable Indian snacks and create new ready-to-eat meal options that allow customers to enjoy authentic, globally-inspired cuisine at home or on-the-go.
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