This Curry Noodles Brand is Better Known For Burgers and Hot Dogs
Rahul Kalvapalle — August 8, 2014 — Lifestyle
References: rustlersonline & thegrocer
The UK-based Kepak Convenience Foods has long specialized in producing quick, ready meals that score high on taste and low on price; now, the company is set to expand its well-known Rustlers burger and hot dog brand to include microwaveable curry noodles.
The Rustlers Chipshop Curry Noodles are the latest addition to the Rustlers line of easy foods. Customers are given the opportunity to enjoy 'chip shop curry' noodles that take no more than 5 minutes to prepare in the microwaveable. The noodles include pieces of 100% real chicken breast.
These curry noodles are notable for their incredibly soft noodles and thick sauce, which is sure to appeal to many people. Kepak Convenience Foods is hoping the popularity of its burgers and hot dogs will help it get a leg-up in the instant noodle market.
The Rustlers Chipshop Curry Noodles are the latest addition to the Rustlers line of easy foods. Customers are given the opportunity to enjoy 'chip shop curry' noodles that take no more than 5 minutes to prepare in the microwaveable. The noodles include pieces of 100% real chicken breast.
These curry noodles are notable for their incredibly soft noodles and thick sauce, which is sure to appeal to many people. Kepak Convenience Foods is hoping the popularity of its burgers and hot dogs will help it get a leg-up in the instant noodle market.
Trend Themes
1. Microwaveable Curry Noodles - Opportunity for companies to expand their product lines by introducing microwaveable curry noodles.
2. Quick, Ready Meals - There is a growing demand for convenient, pre-packaged meals that can be easily prepared in a short amount of time.
3. Instant Noodle Market - The instant noodle market has potential for innovation and competition with the introduction of new flavors and variations.
Industry Implications
1. Convenience Foods - Companies in the convenience foods industry can capitalize on the increasing demand for quick and easy meals.
2. Food Manufacturing - Food manufacturers have an opportunity to diversify their product offerings and tap into new markets with microwaveable curry noodles.
3. Fast Food Chains - Fast food chains can leverage their existing customer base and brand recognition to introduce new products like microwaveable curry noodles.
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