These Fruity Yogurt Drinks are Being Marketed Towards Kids & Teenagers
Mishal Omar — November 1, 2016 — Lifestyle
References: packagingnews & packagingstrategies
Called 'Baoquzhu,' these fruity yogurt drinks feature both liquid and solid substances that provide a unique drinking experience when combined together.
The drinks come in two different flavors that include a green apple and a strawberry. The drinks are mostly made up of probiotic liquid yogurt, but contain alginate balls that are filled with juice. When chewed, the balls burst open and the juice they contain helps to enhance each fruity yogurt drink. The product is specifically marketed towards kids and teenagers as they "place a high value on fun and new experiences" -- standards that these drinks embody.
The partially solid juice-filled balls that these drinks contain make for a playful experience in a product that is usually relatively standard in its function.
The drinks come in two different flavors that include a green apple and a strawberry. The drinks are mostly made up of probiotic liquid yogurt, but contain alginate balls that are filled with juice. When chewed, the balls burst open and the juice they contain helps to enhance each fruity yogurt drink. The product is specifically marketed towards kids and teenagers as they "place a high value on fun and new experiences" -- standards that these drinks embody.
The partially solid juice-filled balls that these drinks contain make for a playful experience in a product that is usually relatively standard in its function.
Trend Themes
1. Juice-infused Yogurt Drinks - Opportunity for innovative flavor combinations and unique drinking experiences in the yogurt industry.
2. Probiotic Beverages - Growing demand for functional beverages with added health benefits and probiotics.
3. Marketing to Kids and Teenagers - Opportunity for creating engaging and fun product experiences targeted at younger demographics.
Industry Implications
1. Food and Beverage - Innovation in creating innovative and unique product offerings in the food and beverage industry.
2. Dairy - Opportunity for the dairy industry to tap into the growing market for functional and healthy beverages.
3. Marketing and Advertising - Developing creative and engaging marketing strategies to target kids and teenagers with fun and unique products.
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