The 'Sweat with Kayla' App Comes from Instagram Fitness Star Kayla Itsines
Laura McQuarrie — February 6, 2016 — Lifestyle
References: kaylaitsines & itunes.apple
After building a following of over four million on Instagram, fitness trainer Kayla Itsines has now released the 'Sweat With Kayla' app.
Itsines has made fans all over the world with her Bikini Body Guides, which quickly sparked a movement that created a dedicated #BBG community. Now, in addition to being able to get inspiration solely from Itsines' social media accounts, fans can now consult the social media star's app.
The Sweat With Kayla app entices women with 28-minute workouts that follow themes like Resistance, Cardio or Rehabilitation. As a companion to its workout tools, the app also features a photo studio where users can track their physical progress, a guide to healthy eating and an educational section on the methodology behind what makes each workout program so successful.
Itsines has made fans all over the world with her Bikini Body Guides, which quickly sparked a movement that created a dedicated #BBG community. Now, in addition to being able to get inspiration solely from Itsines' social media accounts, fans can now consult the social media star's app.
The Sweat With Kayla app entices women with 28-minute workouts that follow themes like Resistance, Cardio or Rehabilitation. As a companion to its workout tools, the app also features a photo studio where users can track their physical progress, a guide to healthy eating and an educational section on the methodology behind what makes each workout program so successful.
Trend Themes
1. Social Media Fitness - Disruptive innovation opportunity: Develop new fitness apps that leverage the existing social media following of fitness influencers to build a dedicated community.
2. Short Workouts - Disruptive innovation opportunity: Create quick and efficient workout apps that cater to busy individuals who have limited time for exercise.
3. Personal Progress Tracking - Disruptive innovation opportunity: Design fitness apps with built-in photo studios and progress tracking features to help users visually monitor their physical transformation.
Industry Implications
1. Fitness Apps - Disruptive innovation opportunity: Introduce innovative features and training programs within fitness apps to enhance user experience.
2. Social Media Marketing - Disruptive innovation opportunity: Develop social media marketing strategies specifically for fitness professionals to connect with and expand their audience.
3. Health and Wellness - Disruptive innovation opportunity: Combine fitness, diet, and educational resources into comprehensive health and wellness apps that offer a holistic approach to personal wellness.
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