Alcoholic beverages are made celebration-ready with edible glitter
Trend - For those looking to elevate their next celebration, edible glitter for alcoholic drinks serves as a fun and distinctive point of differentiation. Of-age Gen Z and Millennials have been known for their prioritization of individuality and these shimmering drinks speak to a growing cultural desire some youth have to use the products they consume as a reflection of their individuality.
Insight - In an age where Millennials and Gen Z tend to share all aspects of their lives with their peers online, contemporary aesthetics are crucial in making something inherently "shareable." These generations as consumers prioritize both function and design in the items they choose to purchase–and the showiness that is often associated with novelty tends to fare well on their social profiles.
Insight - In an age where Millennials and Gen Z tend to share all aspects of their lives with their peers online, contemporary aesthetics are crucial in making something inherently "shareable." These generations as consumers prioritize both function and design in the items they choose to purchase–and the showiness that is often associated with novelty tends to fare well on their social profiles.
Workshop Question - What does your offering say about the consumer that engages with it?
Trend Themes
1. Edible Glitter - The growing trend of using edible glitter and sparkles in alcoholic drinks and food is appealing to Millennials and Gen Z, who prioritize both function and design in the items they choose to purchase and share on social media.
2. Mythical/fantasy-inspired Beverages - From unicorns to mermaids, there is a growing demand for mythical and imaginative beverage products that offer a multi-sensory experience and a chance to share fun, photographic drinks on social media.
3. Multi-sensory Experiences - Consumers are increasingly seeking out multi-sensory experiences which combine various textures, colors, and fragrances to enhance the drinking experience. This trend is being driven by those who seek out innovative and exciting products.
Industry Implications
1. Food and Beverage - The food and beverage industry should respond to the growing trend by focusing on innovation and creative ways to offer unique drinking and eating experiences that prioritize function and design.
2. Social Media - The product design of food and drinks could have a massive influence on the world of social media as the photos of the products are shared on various online platforms.
3. Personalized Celebrations - The concept of personalized celebrations is on the rise as young people use products they consume as a reflection of their individuality. There is a significant opportunity to target this age group and cater to their tastes and preferences.
