Bamboo is highlighted as a staple ingredient in skin and haircare products
Trend - A newly “buzzy” ingredient emerging in the skin and hair care space is bamboo, with topical products infusing the natural ingredient for its antioxidant and purported youth-generating benefits.
Insight - For consumers who prioritize self-care, understanding ingredients is key when they're making purchase decisions in this space. This has brought on the growth of natural ingredients in skincare and cosmetic, industries, as items with recognizable healthy ingredients are immediately more trusted by consumers.
Insight - For consumers who prioritize self-care, understanding ingredients is key when they're making purchase decisions in this space. This has brought on the growth of natural ingredients in skincare and cosmetic, industries, as items with recognizable healthy ingredients are immediately more trusted by consumers.
Workshop Question - Consider an emerging “buzzy” element or topic that your brand could incorporate into its own product/service.
Trend Themes
1. Natural and Healthy Ingredients - The use of natural and healthy ingredients in skincare and cosmetic industry is growing due to increasing consumer demand, providing opportunities for companies to innovate with new ingredients.
2. Multi-functional Products - Consumer demand for convenience has driven the development of multi-functional products like Vital Proteins' collagen creamer or Curls' bamboo protein treatment, signalling an opportunity for companies to create products that address multiple needs with one solution.
3. Stem Cell Technology - Advancements in stem cell technology are providing innovative solutions to common problems like hair loss, creating opportunities for companies to develop new products and treatments.
Industry Implications
1. Skincare and Cosmetic Industry - The skincare and cosmetic industry is seeing a growing trend towards natural and healthy ingredients, creating opportunities for companies to innovate with new ingredients.
2. Health and Wellness Industry - Multi-functional products like Vital Proteins' collagen creamer are catering to the convenience-seeking consumer, providing opportunities for companies to create products that address multiple needs with one solution in the health and wellness industry.
3. Haircare Industry - Stem cell technology like that used in More Hair Naturally 9 spray is providing an innovative solution to hair loss, creating opportunities for companies in the haircare industry to develop new products and treatments.
4 Featured, 34 Examples:
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Date Range:
Dec 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:
