Upmarket brands collaborate with Disney on luxe womenswear collections
Trend - Disney has partnered with a series of luxury fashion brands to create a number of high-end capsule collections boasting some of Disney's most iconic imagery. This shift speaks to the wide-reaching nature of the Disney brand and its ability to take advantage of unique crossover marketing opportunities when it comes to consumer products.
Insight - Luxury consumers are beginning to take themselves less seriously as the definition of "aspiration" shifts to accommodate the social media era. To today's consumer, exclusivity is not simply tied to price, but to insider knowledge and understanding of cultural trends. This makes pop-culture referencing a perfect pair for modern fashion brands.
Insight - Luxury consumers are beginning to take themselves less seriously as the definition of "aspiration" shifts to accommodate the social media era. To today's consumer, exclusivity is not simply tied to price, but to insider knowledge and understanding of cultural trends. This makes pop-culture referencing a perfect pair for modern fashion brands.
Workshop Question - What unexpected brand collaborations could help highlight (and celebrate) unique subsets of consumers who are a fan of both brands?
Trend Themes
1. Pop-culture Fashion Partnerships - Luxury fashion having partnerships with pop-culture brands like Disney are becoming more prevalent and are appealing to consumers with an appreciation for the pop-culture-themed merchandise.
2. Nostalgic Elements - Fashion brands using nostalgic elements like characters and motifs from beloved animated characters are becoming more popular, appealing to consumers with a fondness for childhood memories and aspirational exclusivity.
3. Fable-inspired High Fashion Capsules - Embedding fable-inspired imagery, such as Disney's Three Little Pigs, into high fashion collections is a popular technique to quickly win the hearts of consumers looking for statement pieces with a stylish twist.
Industry Implications
1. Luxury Fashion - High-end fashion brands are creating unique collaborations with popular pop-culture themes, like Disney.
2. Streetwear Fashion - Several high-end fashion labels are using well-known and beloved nostalgic character references in their collections, making it perfect for streetwear.
3. Accessories - Collaborations with pop-culture themes like Disney are expanding into accessories, making them appealing to consumers who want to flaunt merchandise featuring their favorite childhood characters.
6 Featured, 43 Examples:
170,492 Total Clicks
Date Range:
Jun 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:
