'Unstable Unicorns' is Card Game That Pits Friends Against Another
Laura McQuarrie — August 21, 2017 — Life-Stages
References: kickstarter & designtaxi
'Unstable Unicorns' is described as "a strategic card game that will destroy your friendships," that involves building an army of unicorns, each of which has their own magical powers. Players are challenged to assemble a collection of Baby, Basic and Magical unicorns, all the while battling one's friends to become the ultimate ruler.
Although Unstable Unicorns was launched as a crowdfunding project that aimed to raise just $10,000 on Kickstarter, its campaign has succeeded in raising over $270,000 so far.
The introduction of Unstable Unicorns comes at a time when consumers are captivated by a variety of products inspired by mythical creatures, including everything from Unicorn Frappuccinos to holographic beverages and cosmetics inspired by "unicorn tears." The initial interest in the game also reminds of the wild success of Exploding Kittens, which also got its start on Kickstarter.
Although Unstable Unicorns was launched as a crowdfunding project that aimed to raise just $10,000 on Kickstarter, its campaign has succeeded in raising over $270,000 so far.
The introduction of Unstable Unicorns comes at a time when consumers are captivated by a variety of products inspired by mythical creatures, including everything from Unicorn Frappuccinos to holographic beverages and cosmetics inspired by "unicorn tears." The initial interest in the game also reminds of the wild success of Exploding Kittens, which also got its start on Kickstarter.
Trend Themes
1. Unstable Unicorns Card Games - The success of Unstable Unicorns has demonstrated demand for innovative, competitive card games that incorporate unique themes and quality design.
2. Mythical Creature-themed Products - The popularity of Unstable Unicorns aligns with the trend of consumers seeking out products inspired by mythical creatures, presenting an opportunity for businesses to capitalize on this trend through creative merchandise and marketing campaigns.
3. Crowdfunding for Niche Products - The successful Kickstarter campaign for Unstable Unicorns demonstrates the potential of crowdfunding to support niche and unusual product ideas that may not receive traditional funding.
Industry Implications
1. Card Game Industry - The success of Unstable Unicorns illustrates the potential for innovative, unique card games in the market, highlighting a potential disruptive innovation opportunity for businesses in the industry.
2. Food and Beverage Industry - The popularity of Unicorn-themed products, such as the Unicorn Frappuccino, presents a potential opportunity for businesses in the food and beverage industry to create or incorporate unique, mythical creature-inspired items into their offerings.
3. Cosmetics Industry - The trend of consumers seeking out cosmetics inspired by mythical creatures, such as those advertised as 'unicorn tears,' reveals an opportunity for businesses in the cosmetics industry to create innovative and creative products that capture consumer interest.
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