The Sour Me Unicorn Farts Beer is Brewed Using Fruity Cereal
Michael Hemsworth — March 14, 2019 — Lifestyle
References: duclaw & coolmaterial
The Sour Me Unicorn Farts comes as one of the latest creations from the DuClaw Brewing Company, It will offer consumers a distinctly different libation to enjoy when seeking something out of the ordinary. Made with fruity cereal, the beer has come about through a collaboration between the brewery and Diablo Doughnuts who created a donut called 'Unicorn Farts.' The treat is topped with Fruity Pebbles cereal. The result is a premium sour ale that is likely to be favored by consumers who are seeking a beer that is sour, sweet and perfectly balanced.
The Sour Me Unicorn Farts beer is also infused with edible glitter that allows it to change color when poured which offers a nice surprise to drinkers.
The Sour Me Unicorn Farts beer is also infused with edible glitter that allows it to change color when poured which offers a nice surprise to drinkers.
Trend Themes
1. Glitter-infused Beers - Incorporating edible glitter into beer opens up a range of creative possibilities for breweries and presents an opportunity for innovative flavor combinations that cater to consumers seeking visually unique drinks.
2. Collaborative Brewing - Collaborating with local bakeries or other businesses can offer breweries access to a unique range of ingredients with which to experiment and develop creative, highly marketable beers.
3. Sour Beer Varieties - The trend towards sour beers shows no sign of slowing down, with an increasing number of consumers seeking out these unique and tangy brews. Breweries can differentiate themselves by experimenting with different sour beer styles and ingredients to appeal to this growing consumer base.
Industry Implications
1. Craft Beer - The craft beer industry in particular can benefit from incorporating trends like glitter-infused or collaborative beers in order to differentiate themselves in a competitive market and appeal to younger, trend-focused consumers.
2. Food and Beverage - Food and beverage businesses such as bakeries or restaurants can collaborate with breweries to create unique, co-branded products that offer customers a one-of-a-kind sensory experience and help differentiate their businesses from competitors.
3. Hospitality - Bars and restaurants can leverage the glitter-infused and sour beer trends to create unique and memorable drinking experiences for patrons, helping to increase customer loyalty and drive traffic.
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