PRICK is "London's First Cactus and Succulent Boutique"
Katherine Pendrill — December 15, 2017 — Business
With plants coming back in style among young consumers, Gynelle Leon has opened a new shop called PRICK that she describes as "London's First Cactus and Succulent Boutique."
PRICK is a fashion-forward plant shop in the trendy east London neighborhood of Dalston. The shop itself is a minimalist white space, with wooden shelves lined with cacti and succulents of various sizes, shapes, and colors. The shop also sells pots, soil, fertilizer, and cacti-branded merchandise such as pens and greeting cards. For those who enjoy the convenience of online shopping, PRICK also operates an eCommerce site.
As Leon explains, the impetus for opening her shop was the growing interest in cacti and succulents among millennials -- many of whom are looking for low-maintenance plants that are also Instagram-friendly.
PRICK is a fashion-forward plant shop in the trendy east London neighborhood of Dalston. The shop itself is a minimalist white space, with wooden shelves lined with cacti and succulents of various sizes, shapes, and colors. The shop also sells pots, soil, fertilizer, and cacti-branded merchandise such as pens and greeting cards. For those who enjoy the convenience of online shopping, PRICK also operates an eCommerce site.
As Leon explains, the impetus for opening her shop was the growing interest in cacti and succulents among millennials -- many of whom are looking for low-maintenance plants that are also Instagram-friendly.
Trend Themes
1. Fashionable Plant Shops - Creating a plant shop with a modern, minimalist aesthetic that sells low-maintenance cacti and succulents is a disruptive innovation opportunity.
2. Online Plant Retail - Operating an eCommerce site for a plant shop that offers low-maintenance cacti and succulents is a disruptive innovation opportunity.
3. Social Media-friendly Plants - Marketing low-maintenance, aesthetically-pleasing cacti and succulents as Instagram-friendly plants is a disruptive innovation opportunity.
Industry Implications
1. Retail - The retail industry can take advantage of the growing demand for plants by creating modern, minimalist plant shops that offer low-maintenance cacti and succulents.
2. Ecommerce - The eCommerce industry can benefit from operating online plant shops that sell low-maintenance cacti and succulents to customers who prefer to shop online.
3. Social Media Marketing - Social media marketers can tap into the growing interest in cacti and succulents among millennials by promoting these low-maintenance, aesthetically-pleasing plants as Instagram-friendly options.
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