Calm Added to Its 'Sleep Stories' with a Reading of the GDPR
Laura McQuarrie — May 30, 2018 — Pop Culture
References: calm & prexamples
Calm, a meditation app for stress relief and sleep, recently added to its Sleep Stories with a new non-fiction tale called 'Once Upon a GDPR.'
The GDPR (General Data Protection Regulation) recently went into effect, introducing new regulations about privacy and personal data. As such, people have been receiving countless emails with updates in compliance with the new regulations.
Calm's Once Upon a GDPR is designed to let people fall peacefully asleep to the sounds of the updated policies. While the new data protection rules mark a milestone in the protection of individual privacy rights, the document itself promises to be quite boring. Once Upon a GDPR is a 40-minute snippet of the 107-page EU document, with Alex Tew Calm co-founder noting that the "GDPR could sedate a buffalo."
The GDPR (General Data Protection Regulation) recently went into effect, introducing new regulations about privacy and personal data. As such, people have been receiving countless emails with updates in compliance with the new regulations.
Calm's Once Upon a GDPR is designed to let people fall peacefully asleep to the sounds of the updated policies. While the new data protection rules mark a milestone in the protection of individual privacy rights, the document itself promises to be quite boring. Once Upon a GDPR is a 40-minute snippet of the 107-page EU document, with Alex Tew Calm co-founder noting that the "GDPR could sedate a buffalo."
Trend Themes
1. Sleep-inducing Narratives - Opportunity for creating engaging storytelling content that aids sleep and relaxation.
2. Privacy Regulation Awareness - Opportunity to develop innovative ways to educate and inform individuals about privacy regulations.
3. Unique Content Experiences - Opportunity for creating unconventional content formats that cater to specific needs and interests.
Industry Implications
1. Meditation Apps - Disruptive innovation opportunity to incorporate unique and calming storytelling features into meditation apps.
2. Data Protection Services - Opportunity to offer creative solutions that simplify the understanding and compliance of privacy regulations.
3. Content Creation Platforms - Opportunity to provide tools and resources to help creators produce unique and engaging content experiences.
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