Cosmetic brands highlight omega in their formulations
Implications - Brands in the skincare space are highlighting omega as a primary ingredient in their topical cosmetic products. Already known for its skincare benefits when ingested, the use of omega for topical purposes allows brands to build on already-established trust with health-conscious consumers.
Workshop Question - How could your brand take inspiration from an adjacent industry?
Trend Themes
1. Omega in Skincare - Brands in the skincare industry are exploring the use of Omega for topical purposes in their cosmetic products as a way to expand on established trust with health-conscious consumers.
2. Probiotic Skincare - The use of probiotic and prebiotic ingredients in skincare products is becoming increasingly popular as consumers become familiar with their benefits in food and beverages.
3. Caviar-infused Haircare - The use of sustainably-harvested caviar extract in haircare products offers a rich source of Omega-3 healthy fats and other nutrients that can enhance shine, elasticity, and strength while targeting aging effects.
Industry Implications
1. Skincare - The skincare industry can capitalize on the trend of incorporating Omega and probiotic ingredients in their products to provide health-conscious consumers with topical products.
2. Haircare - The haircare industry can introduce products infused with sustainably-harvested caviar extract to provide added shine and strength while targeting aging effects.
3. Cannabis Skincare - The cannabis skincare industry can develop products infused with Omega-3,6,9, amino acids, and vitamins A, C, and E, which act as antioxidants and work to amplify the hyaluronic acid's functions to the skin.
