The Chevy Cruze Pac-Man Commercial is Perfect for Gamer Gearheads
Michael Hines — October 27, 2010 — Autos
The Chevy Cruze Pac-Man commercial is one of the best car commercials I have ever seen. This ad combines the two age-old passions that most men share -- video games and cars -- resulting in one kick-ass commercial.
The Chevy Cruze Pac-Man commercial features Chinese stunt drivers playing out a game of Pac-Man in five Chevy Cruzes. One white Cruze gobbles up pellets as he's chased by four black Cruzes. Even if you don't like Pac-Man, you'll definitely love the top-notch driving skills demonstrated by these featured individuals.
The Chevy Cruze Pac-Man commercial features Chinese stunt drivers playing out a game of Pac-Man in five Chevy Cruzes. One white Cruze gobbles up pellets as he's chased by four black Cruzes. Even if you don't like Pac-Man, you'll definitely love the top-notch driving skills demonstrated by these featured individuals.
Trend Themes
1. Nostalgic Advertising - With the rise in nostalgia marketing, brands can tap into consumers' emotional connections to retro trends and products to create engaging campaigns.
2. Gamification of Marketing - By incorporating elements of gaming such as competition and rewards into advertising, marketers can capture the attention of younger audiences who are increasingly disengaged by traditional advertising methods.
3. Branded Entertainment - By creating engaging and memorable content like the Chevy Cruze Pac-Man commercial that crosses over between traditional advertising and entertainment, brands can increase their reach and fan base through word-of-mouth and social media sharing.
Industry Implications
1. Automotive - Car brands like Chevy can use creative and entertaining advertisements like the Pac-Man commercial to appeal to younger and tech-savvy audiences who are in the market for a new vehicle.
2. Gaming - Video game companies can partner with other industries, such as automotive, to create unique and interactive experiences for players that incorporate popular game franchises.
3. Marketing and Advertising - Marketing agencies and advertising teams can explore new ways to engage consumers through innovative campaigns that blend marketing and entertainment, like the Pac-Man commercial.
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