The Evil Controllers Pink Camo Controller Recognizes the Ladies
Renee Ramsarran — January 29, 2011 — Tech
References: evilcontrollers & chipchick
The Evil Controllers Pink Camo Controller will roll out as part of a celebration for lady gamers. The company has dubbed February ‘Girl Gaming Month’ to recognize an underappreciated gaming demographic. The pink camouflaged decaled controllers will be released on February 1st, along with new girlie tank tops, keychains, and a video competition.
The Evil Controllers Pink Camo Controller gives a feminine twist to the standard hardware. Do you approve of the pink badass design?
The Evil Controllers Pink Camo Controller gives a feminine twist to the standard hardware. Do you approve of the pink badass design?
Trend Themes
1. Feminine Gamer Accessories - Disruptive innovation opportunity: Develop a line of gaming accessories targeted specifically towards female gamers, incorporating feminine designs and aesthetics.
2. Gender-inclusive Gaming Marketing - Disruptive innovation opportunity: Create marketing campaigns that promote inclusivity and showcase the diversity of the gaming community, targeting both male and female gamers.
3. Girl Gaming Month Celebrations - Disruptive innovation opportunity: Organize special events and promotions during designated 'girl gaming months' to celebrate and empower female gamers.
Industry Implications
1. Gaming Accessories - Disruptive innovation opportunity: Revolutionize the gaming accessory market by introducing a wide range of accessories that cater specifically to the needs and preferences of female gamers.
2. Marketing and Advertising - Disruptive innovation opportunity: Develop innovative marketing strategies and campaigns that redefine the portrayal of gamers, providing a more inclusive and diverse representation.
3. Events and Promotions - Disruptive innovation opportunity: Create unique and engaging events and promotions geared towards celebrating and supporting female gamers, fostering a welcoming and empowering gaming community.
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