COS x Nendo's Fashion Collection Presentation Tells a Story
Laura McQuarrie — October 1, 2014 — Art & Design
References: cosstores & design-milk
This fashion collection presentation from COS x Nendo was put together for the Salone del Mobile 2014 as a celebration of space. The inspiration for the installation began with a single white shirt, and uses a series of metal frames to make it seem as though there have been alterations to the garment and physical space.
The careful placement of the shirts and the open-frame boxes makes it look as though some of the white shirts have been partly submerged in a darker coloring, turning sleeves, hemlines and in some cases, entire shirts black, blue or gray. Although the installation is pretty minimal, it's got a lot of character and as the shirts seem to float through the space, it's easy to see a story unravel.
The careful placement of the shirts and the open-frame boxes makes it look as though some of the white shirts have been partly submerged in a darker coloring, turning sleeves, hemlines and in some cases, entire shirts black, blue or gray. Although the installation is pretty minimal, it's got a lot of character and as the shirts seem to float through the space, it's easy to see a story unravel.
Trend Themes
1. Gradated Fashion - Innovative fashion installations using gradation techniques to create unique storytelling experiences.
2. Minimalist Design - Using minimalism in installations to create impactful and memorable experiences for fashion collections.
3. Interactive Presentations - Creating interactive installations that engage the audience and tell a story about the fashion collection being presented.
Industry Implications
1. Fashion Industry - Experimentation with new and innovative ways to present and showcase fashion collections can help brands stand out and create an unforgettable experience for their customers.
2. Event Planning Industry - Creating visually stunning installations like the COS x Nendo exhibit requires a skilled team of event planners and designers who can bring creativity and ingenuity to the table.
3. Interior Design Industry - The use of metal frames and gradation techniques in the COS x Nendo installation highlights the intersection of fashion and interior design, opening up opportunities for collaboration and innovation between the two industries.
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