The 'Chocolatetexturebar' Provides a New Way to Enjoy Chocolate
Katherine Pendrill — January 27, 2016 — Lifestyle
Following the success of its 'chocolatetexture' products last year, 'nendo' has continued its exploration of chocolate with the 'chocolatetexturebar' created for 'by | n.' Unlike any other chocolate bar of its kind, the tasty treat provides a multi-sensory experience that goes beyond taste.
The chocolatetexturebar is decadent sweet that is "based on the theme of chocolates with the same raw materials but with diverse textures, and different tastes created from those distinctive textures." As a result, the chocolate bar features various textures that deliver a different tasting experience from beginning to end. The idea is that the different dimensions will allow the consumer to experience chocolate in way that goes beyond taste.
While the product may seem unusual, the chocolatetexturebar demonstrates that brands are beginning to pay attention to the overall experience of eating new foods.
The chocolatetexturebar is decadent sweet that is "based on the theme of chocolates with the same raw materials but with diverse textures, and different tastes created from those distinctive textures." As a result, the chocolate bar features various textures that deliver a different tasting experience from beginning to end. The idea is that the different dimensions will allow the consumer to experience chocolate in way that goes beyond taste.
While the product may seem unusual, the chocolatetexturebar demonstrates that brands are beginning to pay attention to the overall experience of eating new foods.
Trend Themes
1. Multi-sensory Food - Creating food products that engage multiple senses to enhance the eating experience.
2. Texture Innovation - Exploring diverse textures in food products to offer novel sensory experiences.
3. Experience-driven Consumption - Focusing on creating memorable and immersive experiences for consumers through food products.
Industry Implications
1. Food and Beverage Manufacturing - Opportunity to develop unique food products with varying textures to cater to consumers looking for novel taste experiences.
2. Confectionery Industry - Potential to create disruptive chocolate bars with multi-sensory textures, offering consumers a different tasting experience.
3. Gourmet Food Market - Chance to supply high-end and visually appealing food products that provide multi-dimensional experiences, targeting consumers seeking unique gastronomic adventures.
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