The Gold NIKE+ Fuelband SE Looks More Like Jewelry Than Gym Equipment
Laura McQuarrie — November 16, 2013 — Lifestyle
References: theslanted & designboom
The rose gold NIKE+ Fuelband is a special edition release from the 'METALUXE' collection, which will be available for $169 on November 21st.
The gorgeous wristband is made to look like an upscale piece of jewelry or wristwatch and it hardly seems athletic at all. On the opposite side of the rose gold clasp, the Rose Gold Nike+ FuelBand SE reveals a hi-tech light-up display.
Because it works well as a jewelry piece as well as a fitness-monitoring device, it becomes more like a lifestyle accessory that can be worn at all times. With features like 'Sessions' that track a user's motions throughout the day, giving this device a fashionable appearance seems to have been a smart move on NIKE's behalf, since it can be worn before or after workouts without looking like someone forgot to take off a piece of their gym equipment.
Photo Credits: designboom, theslanted
The gorgeous wristband is made to look like an upscale piece of jewelry or wristwatch and it hardly seems athletic at all. On the opposite side of the rose gold clasp, the Rose Gold Nike+ FuelBand SE reveals a hi-tech light-up display.
Because it works well as a jewelry piece as well as a fitness-monitoring device, it becomes more like a lifestyle accessory that can be worn at all times. With features like 'Sessions' that track a user's motions throughout the day, giving this device a fashionable appearance seems to have been a smart move on NIKE's behalf, since it can be worn before or after workouts without looking like someone forgot to take off a piece of their gym equipment.
Photo Credits: designboom, theslanted
Trend Themes
1. Fashionable Fitness Trackers - NIKE has created a new fashion trend by adding rose gold to their FuelBand SE, creating a fitness-tracking device with a fashionable appearance that can be worn at all times.
2. Jewelry-like Fitness Trackers - The rose gold NIKE+ Fuelband SE from the 'METALUXE' collection is jewelry-like and can be worn as an upscale piece of jewelry or wristwatch.
3. Lifestyle Accessories - NIKE has created a new wearable lifestyle accessory with its fashionable rose gold FuelBand SE that can be worn before or after workouts.
Industry Implications
1. Fashion Industry - The merging of fashion and fitness with NIKE’s FuelBand SE presents a new market opportunity for fashion designers and fitness brands to collaborate on the design of similar jewelry-like fitness-tracking devices.
2. Consumer Electronics Industry - The consumer electronics industry can explore new opportunities for wearable technology that integrates with fashion by following NIKE’s lead in creating a fitness tracker with jewelry-like features.
3. Sports Apparel Industry - NIKE’s FuelBand SE has disrupted the traditional notion of gym equipment which can open up a new market for sports apparel brands to integrate high-tech features into their product lineups.
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