The LIT Fitness Tracker is Perfect for Working out
Nicole Kahansky — April 8, 2013 — Lifestyle
Whether you walk, run, swim, skateboard, surf, bike, etc, the LIT Fitness Tracker is a new, inventive product that tracks your activities. Not only will it track your steps and the distance that you travel, it will track your airtime, jumps, paddles or drops.
The durable and waterproof design of the Tracker allows you to wear it anywhere and everywhere; not to mention it comes as a watch and a clip-on, so it’s easy to wear for even the most extreme activities. The real beauty of this device is its ability to create friendly competition among friends in a number of ways.
Firstly, once it tracks your physical activity you can share your progress with friends. Also, it allows you to create challenges with your friends. For example, you can set a challenge of who can run the farthest in a weekend. You set the dates and who the challenge is with, then let LIT be the judge.
The durable and waterproof design of the Tracker allows you to wear it anywhere and everywhere; not to mention it comes as a watch and a clip-on, so it’s easy to wear for even the most extreme activities. The real beauty of this device is its ability to create friendly competition among friends in a number of ways.
Firstly, once it tracks your physical activity you can share your progress with friends. Also, it allows you to create challenges with your friends. For example, you can set a challenge of who can run the farthest in a weekend. You set the dates and who the challenge is with, then let LIT be the judge.
Trend Themes
1. Activity-tracking Devices - Disruptive innovation opportunity: Develop activity-tracking devices that track specific activities beyond just steps and distance, such as airtime, jumps, paddles, or drops to cater to different sports and outdoor enthusiasts.
2. Friendly Competition Among Friends - Disruptive innovation opportunity: Create social fitness platforms or apps that allow users to share and compete with their friends, setting challenges and tracking each other's progress.
3. Durable and Waterproof Design - Disruptive innovation opportunity: Design durable and waterproof activity trackers that can be worn in extreme sports and outdoor activities, offering convenience and reliability to users.
Industry Implications
1. Fitness Tracking Devices - Disruptive innovation opportunity: Develop innovative fitness tracking devices that go beyond basic activity tracking, providing comprehensive data tailored to specific sports activities.
2. Social Fitness Platforms - Disruptive innovation opportunity: Create online platforms or apps that foster social connectivity and friendly competition among fitness enthusiasts, allowing them to challenge and motivate each other.
3. Outdoor and Sports Equipment - Disruptive innovation opportunity: Design durable and waterproof equipment, such as watches and clip-ons, specifically for outdoor and sports activities, incorporating activity-tracking capabilities.
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