Wool & Prince Shirts Can Be Worn for Months without Being Washed
Amelia Roblin — April 30, 2013 — Fashion
References: kickstarter & likecool
Imagine the time, energy and money that you would save if you didn't have to dry-clean, hand-wash, hang-dry or iron your dress shirts. For those with office jobs, these are likely quite consuming tasks! Believe it or not, Wool&Prince shirts guarantee that you'll only need to put them through half of these cleaning procedures, and no more than three times per year.
The company's innovative Cotton-Soft fabric is made from fine wool. It resists wrinkling and has natural odor-free properties that absorb and evaporate sweat so efficiently that smell-causing bacteria don't have the chance to grow. Fifteen testers were given Wool&Prince shirts and challenged to stink them up and crumple them by wearing them during a wide range of activities; still, the Wool&Prince shirts kept up their incredible crispness and freshness.
The company's innovative Cotton-Soft fabric is made from fine wool. It resists wrinkling and has natural odor-free properties that absorb and evaporate sweat so efficiently that smell-causing bacteria don't have the chance to grow. Fifteen testers were given Wool&Prince shirts and challenged to stink them up and crumple them by wearing them during a wide range of activities; still, the Wool&Prince shirts kept up their incredible crispness and freshness.
Trend Themes
1. No-clean Clothing - Developing clothing that requires minimal to no cleaning could be a disruptive innovation opportunity for the fashion industry.
2. Anti-odor Fabrics - Innovating with fabrics that have natural/innate odor-resistant properties has potential as a disruptive innovation opportunity for the textile industry.
3. Smart Wardrobe Solutions - Developing smart connected solutions for maintaining wardrobe hygiene and freshness could be a disruptive innovation opportunity in the IoT and fashion industries.
Industry Implications
1. Fashion - Disruptive innovation can come from developing alternate materials and designing apparel/clothing with new features and values.
2. Textile Manufacturing - Developing fabrics with natural and benign odor-resistant properties can be a disruptive innovation opportunity that addresses longstanding pain points in the textile industry.
3. Iot - Integrating IoT solutions to maintain clothing and wardrobe freshness could be a disruptive innovation opportunity in the fashion industry, unlocking new value chains and business models.
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