The adidas NMD City Sock Has a Sharp White Colorway and No Laces
Riley von Niessen — August 18, 2016 — Fashion
The 'NMD City Sock' from adidas redefines minimalism. With an all-over white colorway, complete lack of laces and sleek continuous material covering its upper, the model is perfect for those who appreciate simplicity in their sneakers.
The sleek white colorway is interrupted only slightly by the very bottom of the beige rubber sole. Even the adidas brand name appears in white with its iconic logo on the sole near the toe of the sneakers, making the connotation of quality clear without detracting from the minimalist design.
The upper takes on a subtle striped pattern, which varies throughout its different sections to give it more depth. The elasticized opening ensures that consumers get the best fit possible, as the Primeknit material that comprises this and the upper are made to shape around the foot. This also makes the NMD City Sock more lightweight and breathable to wear.
The sleek white colorway is interrupted only slightly by the very bottom of the beige rubber sole. Even the adidas brand name appears in white with its iconic logo on the sole near the toe of the sneakers, making the connotation of quality clear without detracting from the minimalist design.
The upper takes on a subtle striped pattern, which varies throughout its different sections to give it more depth. The elasticized opening ensures that consumers get the best fit possible, as the Primeknit material that comprises this and the upper are made to shape around the foot. This also makes the NMD City Sock more lightweight and breathable to wear.
Trend Themes
1. Minimalist Sneakers - The rise in popularity of simple and sleek sneakers that focus on minimal design and functionality presents an opportunity for brands to innovate with unique materials and construction techniques.
2. Laceless Footwear - The trend towards laceless footwear provides an opening for brands to create innovative closure systems that offer convenience and a seamless aesthetic.
3. Elasticized Openings - The use of elasticized openings in sneakers not only provides a secure and comfortable fit, but also allows for easy slip-on access, presenting an opportunity for brands to create innovative designs with added convenience.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend towards minimalist sneakers by creating innovative designs that prioritize simplicity, comfort, and functionality.
2. Fashion - The fashion industry can explore the laceless footwear trend by incorporating innovative closure systems into their designs, offering consumers stylish options with added convenience.
3. Athletic Apparel - The athletic apparel industry can leverage the use of elasticized openings in sneakers to create innovative and comfortable athletic shoes that enhance performance and provide ease of wear.
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