Products piggyback off the cultural appeal of the craft beer industry
Implications - The ascendant craft beer industry has raised the cultural cachet of the once-lowbrow beverage. As such, products that themselves fall into traditionally artisanal categories, including niche foods and cosmetics, are creatively incorporating craft beer into their ingredients to demonstrate their artistic authenticity. This convergence shows the value of recognizing aspirational brands and products from adjacent industries that appeal to one's target consumer.
Workshop Question - Identify a brand in an adjacent industry that your consumers are passionate about. How would incorporate that brand's product or service into your own offering?
Trend Themes
1. Craft Beer Products - Products from other artisanal industries are incorporating craft beer into their ingredients to demonstrate their artistic authenticity.
2. Beer-infused Food - Beer-infused food products are becoming increasingly popular as interest in craft beer culture rises.
3. Beer-based Cosmetics - Companies are using beer as the main ingredient in their cosmetic products for its unique selling point and claimed benefits.
Industry Implications
1. Food and Beverage - The rise of craft beer culture is influencing the creation of beer-infused food products.
2. Artisanal Products - Artisanal products are incorporating beer as an ingredient to demonstrate their artistic authenticity.
3. Personal Care - Beer is being used as a unique selling point and ingredient in male-focused cosmetic products.
