UNDEFEATED's Olympic Clothing Series Pays Tribute to USA Competitors
Riley von Niessen — August 22, 2016 — Fashion
References: undefeated & hypebeast
With the Rio games now coming to an end, many companies are taking the opportunity to release some final Olympic clothing designs as a means to commemorate the efforts of their national athletes and appeal to the many consumers who wish to do so as well.
One company participating in this is UNDEFEATED -- the American clothing label offering two different t-shirts. The first of the two shows an image of Vince Carter during the games in Sydney in 2000, celebrating his "unforgettable dunk over the 7-foot-2 center, Frederic Weis." The other shows UNDEFEATED's branding more clearly, along with the phrase "Go Gold or Go Home" and an image of the iconic Olympic rings underneath.
Both of UNDEFEATED's Olympic clothing pieces are offered in stark white fabric, which works to contrast the graphics shown on the front.
One company participating in this is UNDEFEATED -- the American clothing label offering two different t-shirts. The first of the two shows an image of Vince Carter during the games in Sydney in 2000, celebrating his "unforgettable dunk over the 7-foot-2 center, Frederic Weis." The other shows UNDEFEATED's branding more clearly, along with the phrase "Go Gold or Go Home" and an image of the iconic Olympic rings underneath.
Both of UNDEFEATED's Olympic clothing pieces are offered in stark white fabric, which works to contrast the graphics shown on the front.
Trend Themes
1. Personalized Olympic Clothing - Opportunity to disrupt the athletic apparel industry by offering personalized Olympic clothing that allows consumers to commemorate their favorite athletes or moments.
2. Nostalgic Sports Fashion - Opportunity to tap into the nostalgia of iconic sporting moments and create branded clothing that appeals to consumers' emotional connection with athletes and events.
3. Limited Edition Collectibles - Opportunity to create limited edition Olympic clothing pieces that appeal to collectors and create a sense of exclusivity and scarcity.
Industry Implications
1. Athletic Apparel - Disrupt the athletic apparel industry by offering unique, commemorative Olympic clothing designs that go beyond traditional team merchandise.
2. Fashion - Opportunity for fashion brands to collaborate with athletes or use sports-inspired themes to create trendy clothing pieces that resonate with consumers.
3. Sports Memorabilia - Expand the sports memorabilia market by offering limited edition Olympic clothing pieces that serve as collectibles for fans and enthusiasts.
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