These Surreal Levitation Photos from Singapore are Illusory
Tia Clarke — January 13, 2013 — Art & Design
References: levitationsg.tumblr
These surreal captures are the latest editions to the Internet craze of levitation photography. Taken by Jeff Cheong and Jayden Tan, who work at an advertising agency in Singapore, these images are all created without the use of any photo-editing software.
The stunning results feature a young man floating whilst playing piano, a couple levitating towards the camera in a car-park, and people being carried into the air by umbrellas and balloons.
Jeff and Jayden were inspired to create their own series of levitation photographs after becoming inspired by Natsumi Hayashi's levitating self-portraits in Tokoyo. The pair decided to explore this realm of art in everyday places around Singapore.
This levitating photo collection brings some magic into the everyday world, making tasks like grocery shopping seem incredible.
The stunning results feature a young man floating whilst playing piano, a couple levitating towards the camera in a car-park, and people being carried into the air by umbrellas and balloons.
Jeff and Jayden were inspired to create their own series of levitation photographs after becoming inspired by Natsumi Hayashi's levitating self-portraits in Tokoyo. The pair decided to explore this realm of art in everyday places around Singapore.
This levitating photo collection brings some magic into the everyday world, making tasks like grocery shopping seem incredible.
Trend Themes
1. Levitation Photography - The growing popularity of levitation photography presents opportunities to develop new photo-editing software and techniques that enable photographers to push the boundaries of their creativity.
2. Everyday Magic - The concept of adding a touch of magic to the mundane presents opportunities to create new products and services that offer unique and memorable experiences to customers.
3. Non-digital Art Making - The trend of creating art without the use of digital software presents opportunities for businesses to develop innovative tools and platforms for artists to create and showcase their work.
Industry Implications
1. Photography - The photography industry can explore new products and services to support the creativity of levitation photographers, such as specialized lenses and equipment.
2. Advertising - The advertising industry can capitalize on the trend of everyday magic by incorporating it into their campaigns to create memorable and effective advertising.
3. Art Supplies - The art supplies industry can develop new products and tools for artists to create non-digital art, such as specialized paints and canvases for levitation photography.
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