The ASICS Levitation Video Shows You the Shoe's Ability to Battle Gravity
John Hickman — April 11, 2011 — Tech
References: asicsamerica & youtube
With no help from computer animation or digital magic comes the ASICS Levitation campaign. VITRO San Diego built the world’s largest floating shoe for the ad, showcasing a replica of the ASICS GEL-Blur 33. The ASICS Levitation stands at 72 square feet, is made of 3,000 ping pong balls, and hovers 2 feet off the ground.
ASICS Levitation was filmed at a loft near downtown Los Angeles by TWC films. It took 2 industrial air compressors and 24 air valves to ensure that all 3,000 ping pong balls stayed off the ground. You can see VITRO’s ASICS Levitation commercial starting the week of April 11th during the NBA playoffs.
ASICS Levitation was filmed at a loft near downtown Los Angeles by TWC films. It took 2 industrial air compressors and 24 air valves to ensure that all 3,000 ping pong balls stayed off the ground. You can see VITRO’s ASICS Levitation commercial starting the week of April 11th during the NBA playoffs.
Trend Themes
1. Floating Footwear Ads - Opportunity for brands to create attention-grabbing ads by showcasing their products in unique and unconventional ways, such as levitating footwear.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to create memorable campaigns using unconventional techniques like floating footwear ads.
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